Lead Commercial Marketing Officer
Qatar Airways
Middle East, Qatar, Doha
منذ 2 يوم

About Your Job :

In this role, you will support Global Commercial Marketing projects and activities, as well as regional plans and activities designed to meet the commercial objectives of Qatar Airways.

You will work closely with the regions in ensuring compliance with HO Commercial Marketing processes, specifically in the planning of Marketing activities and working with the Procurement, Contracts and Finance departments.

Specific accountabilities include :

  • Gain understanding of the assigned region(s) commercial and marketing objectives and ensure that marketing plans meet overall objectives.
  • To work in partnership with assigned region(s) and develop integrated marketing activities and initiatives that is locally relevant and compliant with Head Office (HO) Commercial Marketing and brand strategy
  • Provide guidelines on HO expectations on marketing spend by type of activity and approve marketing proposals. Understand the requirements of each region and provide local market insights that will help drive marketing strategies specifically creative messaging for brand and product campaigns, media selections and tactical drives
  • Develop integrated marketing communication plans for key commercial activities led at HO. This includes global tactical drives, pricing strategies (e.
  • g. branded fares), new QR products (e.g. ancillary sales) etc.

  • Assist in the development of creative messaging and providing marketing support for Commercial, Corporate, Ecommerce and Ancillary projects
  • Understand commercial analytics and forecasts, determine where the pressure points lie and develop marketing strategies to assist sales.
  • About You :

    To be effective in this role, you will need a relevant Bachelors degree qualification combined with at least five years of job-

    related experience. You will need strong communication and project management skills with the ability to understand and articulate the company brand and creative strategies.

    Prior aviation experience and exposure to working in an international environment would be well regarded.

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