About the role :
Qatar Airways has an exciting opening within the recruitment team for a Recruitment Marketing / Employer Brand & Attraction Manager to drive the brand and talent marketing strategies on a global scale.
The Recruitment Marketing Manager will work in collaboration with the Global Recruitment Team, Corporate Communications, Marketing, HR and other key stakeholders to create and execute an Employee Value Proposition (EVP) led employment branding and marketing approach for Qatar Airways Group.
This will include identification of industry, country, function and business specific talent markets, in-depth market research, optimization of marketing channels, and on-
going development of Qatar Airways Group external employment brand.
Key accountabilities of the role : In this role, your accountabilites will include the following :
Deliver scalable employer branding and employment marketing to the Global Recruitment Team, on time and on budget
Work in collaboration with the National Talent Management team to provide input to Group branding and marketing strategies for Nationals
Ensure all marketing channels used meet QR Group branding guidelines
Represent Qatar Airways Group at industry events in line with EVP
Analyse the ROI of existing programs or proposed new programs including campaign management
Lead the design and management of all sourcing channels including overseas recruitment programs / interview events
Identify new candidate channels, assess and prioritize program needs based on business requirements, work with team to develop the business case for new initiatives
Marketing channel development and management - identify, develop and manage best channels for marketing Qatar Airways Group to external audiences;
including social media, professional organizations, alumni associations, universities
Responsible for influencing the digital marketing strategy relating to Recruitment including internet marketing in general, online advertising, content generation and management, user experience, search engine optimisation and marketing (SEO / SEM) and social networks positioning
Define and build the digital recruitment brand, the strategy of actions to implement, including the use of digital and social media
To be considered you must have a Bachelor's degree including a minimum of 7 years of job related experience, predominantly focusing on Recruitment Marketing / Employer Brand & Attraction.
In addition, you will have the following job skills :
Previous experience of designing and implementing recruitment marketing campaigns in a global organisation
Deep knowledge of employer marketing methodologies and tools from a consumer driven organisation
Politically savvy, able to achieve desired outcomes in an environment of competing priorities and objectives
Strong analytic skills, fluent in the development and use of metrics
Able to demonstrate positive stakeholder engagement across different functions
Experience of social media platforms including LinkedIn, Facebook, Twitter, YouTube, Wordpress etc.
Exceptional time management skills and the ability to strategically prioritize multiple deadline driven projects
High levels of cultural awareness and agility to move seamlessly between various environment
Experience with search engine optimisation, search engine marketing