ïƒ Develop and optimise marketing initiatives to drive customer acquisition;
ïƒ Improving the usability, design, content and conversion of the company website
ïƒ Create and optimize targeted and custom landing pages and micro-sites;
ïƒ Implement, analyse, and optimize organic and paid search engine marketing activities;
ïƒ Implement and execute email campaigns to nurture leads and customers;
ïƒ Analyse and provide weekly & monthly digital marketing metrics and lead status reports;
ïƒ Develop and manage content-based Social Networks and Blog Sites.
ïƒ Review new technologies and keep the company at the forefront of developments in digital marketing.