Develops marketing strategy bystudying economic indicators; tracking changes in supply anddemand; identifying customers and their current and future needs;
and monitoring the competition.
Contributes tomarketing effectiveness by identifying short-term and long-rangeissues that must be addressed; providing information and commentarypertinent to deliberations;
recommending options and courses ofaction; and implementing directives.
Obtainsmarket share by developing marketing plans and programs for eachproduct and directing promotional support.
Maintains relations with customers by organizing anddeveloping specific customer-relations programs and determiningcompany presence at conventions, annual meetings, tradeassociations, and seminars.
Provides short-and long-term market forecasts and reports by directing marketresearch collection, analysis, and interpretation of marketdata.
Influences present and future productsby determining and evaluating current and future markettrends.
Develops new uses for existingproducts by analyzing statistics regarding market development;acquiring and analyzing data;
and consulting with internal andexternal sources.
Maintains research databaseby identifying and assembling marketing information.
Provides marketing information by answering questions andrequests.
Achieves financial objectives bypreparing an annual budget, scheduling expenditures, analyzingvariances, and initiating corrective actions.
Completes marketing department operational requirementsby scheduling and assigning employees and following up on workresults.
Maintains marketing staff byrecruiting, selecting, orienting, and trainingemployees.
Maintains marketing staff jobresults by counseling and disciplining employees; and planning,monitoring, and appraising job results.
Develops marketing staff by providing information,educational opportunities, and experiential growthopportunities.
Maintains professional andtechnical knowledge by attending educational workshops, reviewingprofessional publications, establishing personal networks, andparticipating in professional societies.
Contributes to team effort by accomplishing relatedresults as needed.