Vice President Commercial Marketing, Media and Digital Innovation
Qatar Airways
Middle East, Qatar, Doha
منذ 5 يوم

About Your Job :

You will be responsible for developing and executing a well-defined global commercial marketing strategy and plan aligned with the QR vision and strategy.

Responsible also for managing and supervising the media and digital marketing innovation section of the airline to ensure that they are at par and beyond in terms of practices and results with our counterparts, and last providing executive leadership and management of the Company’s commercial and digital marketing and media activities worldwide.

Key accountabilities include :

  • In collaboration with Head Office and Regional offices, you will be responsible for creating, implementing and measuring the success of a comprehensive commercial marketing programme that will enhance the Organisation’s brand reputation and image and contribute to its revenue target
  • Develop appropriate commercial & digital marketing strategies that are best suited for Qatar Airways in every region.
  • Oversee all head office and regional commercial marketing plans to ensure that the departmental required Return on Investment (ROI) is delivered and that the respective budgets are utilised cost-
  • effectively as per the department’s guidelines

  • Oversee the performance of global media agencies and ensure their recommendation and executions are delivering the expected results for the airline
  • Provide leadership and guidance to the commercial Marketing team and team of Regional Marketing Managers in the QR commercial regions on the implementation of agreed marketing communication strategies.
  • Mentor the digital innovation and transformation of the company and ensure the right knowledge is deployed to sustain optimum results and consistent progression
  • About You :

    You will have executive-level leadership experience with a minimum of ten years in commercial and digital marketing. A Bachelors degree in a related field such as Marketing or Mass Communications with an in-

    depth understanding of broad innovative marketing concepts is required. You will have a solid understanding and experience in online sales promotions, creative planning, performance-

    based marketing, branding and strategic brand oversight promotion and microsites.

    This is an exceptional opportunity for a dynamic, creative and inspiring leader to take part in the digital marketing evolution of a five-

    star premium class airline experiencing unprecedented growth and expansion.

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