The Media Executive supports the Media Manager with multi-channel media planning activities across an assigned portfolio of clients.
Job responsibilities :
To develop a deep understanding of all media channels and how each is planned, evaluated and optimized.
To monitor all competitive activities and develop competitive reports for various accounts on a regular basis.
To support the Manager and the Connection Planner on the POE Audit.
To support the Manager in developing the Connections Plan using the planning tools where applicable e.g. Web Karma, Mallocator, M benchmark.
To support the Manager in devising the channels' strategy : define the channels' role, identify how the brand will behave in the channel and specify the components that will be optimized within each channel.
To support the Manager in adapting all selected channels to deliver the strategic direction & connections architecture.
To work with the Manager on devising the optimized multi-channel media plan and manage the final budget allocation by medium taking into account the Connections Plan and the brief from the Connection Planner.
To support the Manager in liaising with various media groups that contribute to the overall media plan development process.
To support Manager in developing media plan rationales.
To brief ad ops team on the campaign and ensure implementation and stewardship of all components of the media plan and ensure all media deliverables are met on time.
To work with the team on monitoring the results of campaigns, and optimizing the performance.
To ensure reports are sent to the client as per the agreed frequency and agreed on template along with proper analysis, learnings, and recommendations.
To support the Manager in organizing regular meetings with the client to discuss the performance of the activities utilizing the loop room when and where needed.
To support the Manager in monitoring account profitability including looking for growth potential within existing accounts and aid in related accountability and billing.
To support the Manager in selling Mindshare’s proprietary media to clients.
To support the Manager in identifying, developing and managing multi-channel innovation opportunities, working closely with connection planning and Invention Studio and client leadership to effectively coordinate and communicate these opportunities to the client.
To work closely with the Manager and media partners to create tailored proposals and opportunities for an account based on brand’s objectives and goals.
Desired Skills and Experience :
Bachelor’s degree in Integrated Marketing, Business Administration or a relevant major from a top-tier university or equivalent
A passion for everything digital, with an active interest and understanding of online advertising industry trends
Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
Diligent and attentive to detail; able to follow through on projects and / or issues
Great analysis skills (including quantitative analysis) and confidence in making information-based decisions
Computer literate with good skills in all basic Office programs (including Excel)
Any additional languages would be beneficial (many of our accounts are global and run across various countries and languages, making local-
language knowledge useful)
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