Creating and implementing avisual merchandising strategy for the store.
Ensuring the strategy is in line with thestore’s brand, products, and target market.
Generating sketches of visual displays that meet thestore’s visual design requirements.
Finalizing designs and creating detailed floor plans fordisplay areas.
Sourcing the props, creativematerials, and accessories for displays.
Installing and setting up window displays, walkways,counters, and in-store displays, or supervising contractors hiredfor this purpose.
Changing displays to promotenew product launches or to reflect festive or seasonalthemes.
Ensuring uniformity of displays acrossmultiple store locations.
Liaising with otherretail professionals, including buyers, marketing executives, andretail merchandisers, when necessary.
Monitoring costs and working within budget.
Researching lifestyle and design trends that will informthe visual merchandising strategy.