Role Summary :
The Market Research & coordination analyst oversees, organizes and follows-up on all market research, activities, and reporting aspects to enhance the company's understanding of market place.
This role is responsible for the completion of defined deliverables on time, and performs a variety of tasks including, but not limited to, producing reports, coordinating and communicating with all involved parties;
along with monitoring, summarizing and communicating the progress of work
Duties & Responsibilities :
Providing regular marketing intelligence information related to the market activities.
Monitoring the competition on pricing and offers against and building impacts scenarios.
Providing feed-back to support / developing existing / new offers, products, services and L&R activities.
Monitoring and tracking market share & positioning.
Managing outsourced market research agencies and reporting the results along with suggestions.
Conducting and supervising in-house market research projects including research design, field work control and data analysis.
Studying competition and anticipating the moves.
Issuing internal information reports to inform the company about the market / competition evolutions.
Initiating & providing market trends analysis (Economical, socio- demographic, behavioural Customer and perception).
Performing several intelligence quality check and feedback through Mystery shoppers and focus groups.
Performing and mange consolidation commercial sections of several periodic and demand corporate reports.
Building and developing multiple and reliable sources of information.
Providing customer insights by collect information, analyze data, and provide tailored insights to meet the needs of different customers.
Measuring customer experience by create an overall customer measurement dashboard, and tracking metrics to monitor offerings satisfaction level.
Supporting CE unit in setting up processes and procedures to manage, and standardize customer experience through all touch point.
Designing & implementing activities and promotions to prolong customer life time AON and to enhance customer level of satisfaction and loyalty
Identifying areas of weaknesses (prediction) which drive churn in the various segments and provide recommendation to build counteractive actions.
Identify customer’s satisfaction issues and needs to appropriate segments; follows up to ensure accurate and timely responses that delight the customer and motivate their loyalty.
Competitive offers countering through studying competition and anticipating the moves for customer satisfaction activities.
Providing active support for other customer experience activities within Customer Care / Sales departments.
Following-up on offers / promotions / and programs' evolution in terms of meeting and achieving targets, including but not limited to the analysis of data on existing activities and market activities.
Work Experience & Qualifications : :
Minimum 3 of years’ experience in similar position, experience in the GSM industry is a Plus.
Bachelor degree in business, Marketing or any related field.
Personal Traits & Skills : :
Practical experience in statistical tools (SPSS, SAS..)
Practical experience in statistical techniques (Cluster Analysis, Decision Tree).
Good Project Management skills.
Possessing general understanding in the areas of application programming, database and system design.
Possessing general financial knowledge in the areas of revenue and cost-to-completion projections.
Effective communication, report writing, and presentation skills.
Excellent organizational, planning and analytical skills.
Self starter and energetic.
Ability to work under pressure and in fast pace environment.
Excellent problem-solving skills.
Strong leadership and persuasiveness capabilities to lead projects to successful completion.
Creative and innovative.
Team player and leader.
Advance skills in MS office (Word, Excel, Access, PowerPoint).
Proficiency in Arabic and English (oral and written).
Note : you will be required to attach the following :
1. Resume / cv
2. Professional Personal Photo
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