Marketing research and coordination specialist
Ooredoo
Doha, Qatar
منذ 2 يوم

Role Summary :

The Market Research & coordination analyst oversees, organizes and follows-up on all market research, activities, and reporting aspects to enhance the company's understanding of market place.

  • This role is responsible for the completion of defined deliverables on time, and performs a variety of tasks including, but not limited to, producing reports, coordinating and communicating with all involved parties;
  • along with monitoring, summarizing and communicating the progress of work

    Duties & Responsibilities :

  • Providing regular marketing intelligence information related to the market activities.
  • Monitoring the competition on pricing and offers against and building impacts scenarios.
  • Providing feed-back to support / developing existing / new offers, products, services and L&R activities.
  • Monitoring and tracking market share & positioning.
  • Managing outsourced market research agencies and reporting the results along with suggestions.
  • Conducting and supervising in-house market research projects including research design, field work control and data analysis.
  • Studying competition and anticipating the moves.
  • Issuing internal information reports to inform the company about the market / competition evolutions.
  • Initiating & providing market trends analysis (Economical, socio- demographic, behavioural Customer and perception).
  • Performing several intelligence quality check and feedback through Mystery shoppers and focus groups.
  • Performing and mange consolidation commercial sections of several periodic and demand corporate reports.
  • Building and developing multiple and reliable sources of information.
  • Providing customer insights by collect information, analyze data, and provide tailored insights to meet the needs of different customers.
  • Measuring customer experience by create an overall customer measurement dashboard, and tracking metrics to monitor offerings satisfaction level.
  • Supporting CE unit in setting up processes and procedures to manage, and standardize customer experience through all touch point.
  • Designing & implementing activities and promotions to prolong customer life time AON and to enhance customer level of satisfaction and loyalty
  • Identifying areas of weaknesses (prediction) which drive churn in the various segments and provide recommendation to build counteractive actions.
  • Identify customer’s satisfaction issues and needs to appropriate segments; follows up to ensure accurate and timely responses that delight the customer and motivate their loyalty.
  • Competitive offers countering through studying competition and anticipating the moves for customer satisfaction activities.
  • Providing active support for other customer experience activities within Customer Care / Sales departments.
  • Following-up on offers / promotions / and programs' evolution in terms of meeting and achieving targets, including but not limited to the analysis of data on existing activities and market activities.
  • Work Experience & Qualifications : :

  • Minimum 3 of years’ experience in similar position, experience in the GSM industry is a Plus.
  • Bachelor degree in business, Marketing or any related field.
  • Personal Traits & Skills : :

  • Practical experience in statistical tools (SPSS, SAS..)
  • Practical experience in statistical techniques (Cluster Analysis, Decision Tree).
  • Good Project Management skills.
  • Possessing general understanding in the areas of application programming, database and system design.
  • Possessing general financial knowledge in the areas of revenue and cost-to-completion projections.
  • Effective communication, report writing, and presentation skills.
  • Excellent organizational, planning and analytical skills.
  • Self starter and energetic.
  • Ability to work under pressure and in fast pace environment.
  • Excellent problem-solving skills.
  • Strong leadership and persuasiveness capabilities to lead projects to successful completion.
  • Creative and innovative.
  • Team player and leader.
  • Advance skills in MS office (Word, Excel, Access, PowerPoint).
  • Proficiency in Arabic and English (oral and written).
  • Note : you will be required to attach the following :

    1. Resume / cv

    2. Professional Personal Photo

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