Strategy & Insights Manager
GroupM
Doha, United Kingdom
منذ 15 ساعات

Description

Position at Mindshare

The Strategy & Insights Manager plays a key role in providing day-to-day technology and insights support to the team. You will maintain a strong relationship with the day-to-day contacts and ensure a high level of customer satisfaction.

You will work within a team environment and will be challenged to make contributions in all project phases : Determination of Business Objectives, Measurement Strategy, Data Acquisition, Database Management, and insights

The role :

  • Manage day to day strategy interface for Brand and Media Teams as well as relevant creative agency partners.
  • Support in the development of the communication strategies for the client. In collaboration with local markets to inform creative development and local media implementation.
  • Working with specialist functions within Mindshare, to create compelling audience and channel insights
  • Provide detailed research support to help guide future communication strategies for our clients
  • Create award winning, revenue generating, insight driven research studies to help our clients understand their consumers better
  • Contribute to our overall understanding of the ways in which consumer attitudes, behaviours and beliefs affect the communication processes
  • Regularly apply a wide spectrum of research techniques, including qualitative and quantitative. Knowing when to apply these techniques - matching the right methodology / technique with the right brief
  • Evaluate different communication channels / content opportunities, including design and management of projects
  • Develop and train others in the use of Mindshare proprietary and GroupM tools
  • Support new business pitches as required.
  • Build strong client relationships, and be the main research contact for client insight teams, relevant brand managers and media managers
  • Development and sharing of research in areas that are of specific interest to our clients e.g. consumer groups, channels, advertising effectiveness, consumer trends, shopper behaviour
  • Key Skills & Experience

  • Bachelor's Degree in quantitative area, or proven success in a quantitative role
  • 3-5 years of experience in an analytics function;
  • Proficient in Business Intelligence and Visualization solutions such as Tableau and Datorama
  • Proven track record at driving collaboration between teams
  • Enjoys complex problems, fast-paced work environment, the latitude on how to approach a problem & lots of responsibility
  • Excellent problem solving, critical thinking, and communication skills.
  • Excellent written communications skills and presentation skills
  • Ability to adapt to new software, technologies, and methodologies
  • Experience writing SQL queries and / or functional experience with ETL processes a plus
  • Mindshare

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