The Director of Marketing, reporting directly to the General Manager, will develop and execute locally-relevant and impactful initiatives to drive awareness, trial and revenue for the hotels, with a primary focus on :
Advertising and marketing campaigns
Online marketing & social media
Branding standards and sales support
Event marketing & client events
Loyalty program support
Leads public relations efforts on behalf of the hotel, developing and implementing PR initiatives :
Builds relationships with local media across key segments and maintain database of journalists and other influencers
Develops activity schedule incorporating events, press releases and other announcements linked to key hotel events and activities
Responds to media enquiries and information requests
Organizes and hosts incoming media, influencer groups and other individual visits to the hotel
Manages associated online / offline agencies
Develops and maintains corporate image and reputation management practices (in conjunction with regional WH&R direction), including intellectual property management and crisis communications.
Plans and manages internal communication and awareness of corporate direction, mission aims and activities.
Supports the implementation of on-going, focused community relations programs that are strategically planned to support and enhances the area marketing efforts
Ensures that all the departments throughout the hotel adheres to the Wyndham Communication guidelines
Identifies, develops and executes appropriate social media strategies for the hotels, in line with WH&R regional and global direction.
Develops and executes marketing activities for the hotel in accordance with regional brand strategy and direction including but not limited to online, offline and partnership marketing campaigns.
Prepares the annual marketing plan and budget for the hotels, in line with regional brand strategies and including measurable campaign objectives and targeted results.
Develops offline marketing activities including advertising, direct marketing and collateral / merchandising materials
Develops online plans and activities encompassing SEO, paid search, email marketing and other digital opportunities.
Manages and develops hotel website content to maximize conversion
Creates plans for departmental functions, notably F&B, spa and other functions as required
Monitors and analyzes performance of marketing campaigns to measure impact
Ensures efficient participation in Wyndham regional and global promotional opportunities
Identifies and delivers targeted, profitable partnerships with local consumer brands that drive guest acquisition, experience and retention.
Follows competitive activities and recommends appropriate responses.
Supports Wyndham rewards acquisition and guest retention efforts on property, in conjunction with WH&R regional marketing
Manages associated online / offline agencies.
Works closely with Sales and operations to ensure aligned business planning
Participates in owner meetings as directed, to demonstrate results, build trust and confidence in hotel marketing and communications efforts
Participates in hotel level EXCOM / HOD meetings and other meetings as required
Develops strong local relations through active participation in community projects and initiatives together with the hotel’s management team.
Maintaining a business environment based on the Code of Conduct and Company Vision
Maintain and enhance the open door policy to all team members providing advice and guidance when needed in regards to their issues or concerns and / or grievances
Responsible for People leadership of direct reports of your team (recruitment and selection, performance management (Appraisal / PDP), associate development and motivation, counselling / disciplinary issues.
Conduct regular coaching sessions 1 : 1s with direct reports with the team.
Ensure that the hotels are fully compliant with Wyndham people processes and deadlines that govern all Wyndham properties.
E.g. AES, Success Matters, Probation reviews etc.
Ensure that the administration of the probation review process in the operational departments and ensure that follow-up for all issues is done in timely manner and results of both follow-
up and the initial reviews are communicated to all relevant parties
Talent Reviews taken place as per the communicated timeline and are live in the business
Ensure 100% compliance with all mandatory training for departments; as well as the Departmental Trainers are positively encouraged
Control the LTO, Absence and Payroll in your department in conjunction with the HR Leader on.
Conduct interviews for relevant roles in conjunction with HR
Review manning and re-recruitment of all positions in conjunction with HR
Ensure that you dine in the team member restaurant at least three times a week and provide HR Leader on property feedback
Support WeCom with quarterly People, Community and Sustainability engagement events.
To conduct or chair regular communication meetings with team(s) and actively participate in relevant business meetings to facilitate effective communication.
Excellent communication skills
Conducted documented 121’s with all direct reports
Share all relevant information with GM & HR in 121’s
Attend ExCom Meetings
Attend Business Review Meeting
Quarterly Hotel Meeting
Plan and track departmental budget
Plan and track departmental holidays and lieu days as per the needs of the business
Manage activity budgets, ensuring cost-effective use of funds and accurate forecasting
Ensures that marketing plans show a measurable ROI against spend wherever.
SKILLS & COMPETENCIES
Passion for the hospitality industry
Strong leadership qualities
Ability to manage several projects simultaneously and remain calm under pressure
Confidence in developing internal and external relationships, using networking and influencing skills to achieve results
Expresses an entrepreneurial attitude to business development
Demonstrates authority and credibility with internal and external relationships including owners, general manager and corporate leadership
Self-sufficient and adaptable.
Alongside these key competencies, the incumbent of the role will be required to demonstrate the fundamentals of the company’s Count on Me! service culture to be responsive, respectful and deliver a great experience.
Employment Disclaimer In some locations around the world, Wyndham Hotels & Resorts manages hotel properties on behalf of a third party owner.
At many of those properties, the Hotel owner is the actual employer, and Wyndham Hotels & Resorts performs recruiting and hiring functions on their behalf.
I understand and agree that, by applying through this site, I may be applying for a position with a company other than Wyndham Hotels & Resorts where Wyndham Hotels & Resorts is serving as the management company and will not be the actual employer.
EXPERIENCE, CERTIFICATION & EDUCATION
Ideally BS / BA in relevant field
Fluent in English, Arabic is a plus
Experience working in 4 / 5 star hotel.
Minimum of three years of marketing management experience, preferably with both Marketing and PR & Communications expertise
Ability to work cross-functionally with hotel and corporate teams to align and execute against a common goal