DohaAbout Your JobIn this role, you will drive transparency around the effectiveness of the airline’s efforts to retain customers and influence their behavior.
You will lead Privilege Club to a new operating model, including a separated P&L, rooted in profitability to the airline and the right value proposition to individual customers to get them to continually engage and purchase with Qatar Airways.
Additionally, take economic approach from a reactive one to a proactive one, showing what the ROI is on loyalty costs and identifying new airline profit and customer retention opportunities.
You will also lend economic modelling expertise to drive the transition from a commercial function to running Loyalty like a business.
Accountabilities : Develop view of reality of channel cost and help develop strategy to lower these costs among members. Monitor and analyse effectiveness of Loyalty Marketing offers and promotions and other loyalty initiatives to measure their real effect and drive improvements to ensure maximal incremental contribution.
Devise a strategy to drive long term profitability of the loyalty program and its components.Determine the expected change in member equity associated with proposed investments and changes and implement the changes that will drive most value (i.
e. understanding member value and using that information to support cost / benefits analyses and business case priorities).
Develop the strategy around developing revenue streams for the programme, through partner optimisation (determining the correct pricing structure for Qmiles, for long term profitability) and through data initiatives.
Own and prioritize Loyalty Organization’s analytics needs and requests. Liaise with Loyalty colleagues to ensure requirements are understood, and clearly manage the delivery of these requests to the Loyalty business.
Recommend actionable insights to drive revenue growth and overall profit (i.e. recommending insights to revenue generating managers to improve their performance).
Manage key economics projects within Loyalty, to deliver for example, deferred revenue accounting, any seat availability, hybrid accrual basis, hybrid redemption, and activity-based points’ expiration.
Analyse partnership agreements to ensure that all agreements are competitive and aligned with the competitor value proposition.
Accurately forecast breakage rate and maintain financial statement credibility in order to avoid material impacts to net income.
About YouYou will have a Relevant College or University qualification to min Bachelor's level with a minimum of 7 years of job-related experience, preferably with PMP or Project Management qualification.
Airline and consultancy experience, loyalty programmes, economics, and finance experience is required. Proven analytical skills to identify trends, opportunities and threats within the data.