Electronic DistributionTo implement Hotel long-term Electronic Distribution Strategy working in line with corporate guidelines for Minor hotels or properties as designated.
To search and select Online Travel Agents to implement SOPs for various International & Regional Online Travel Agents covering commercial terms, top source and guest geography markets, content management procedures, billing & payment information, etc plus tracking procedures and connectivity issues.
To monitor and report on the hotels’ effective use of electronic distribution tools and procedures in areas of business intelligence to maximize hotel’s competitive advantage in the marketplace.
Establish reports from OTA’s account mangers quarterly to prepare the document for MHG’s Q-Reviw.Monitor all online offerings and comp set regularly.
Measured on rate parity issues when its alerted by MHG through rate gain and or rate 360.EcommerceResponsible for defining the strategy and execution of ecommerce activitiesSupport hotel marketing and revenue management by developing digital marketing and Ecommerce programs.
Digital marketing efforts will include : Search Engine Marketing (including PPC and SEO), Mobile Marketing, Display Advertising, Email Marketing and assisting with Social Media Planning.
Oversee Ecommerce activity including the management of the hotel’s web site and mini-sites in line with corporate guidelines together with marketing.
Oversee the relation with OTA and the implementation of strategies to maximize the production and revenues.Implement best practice rules to optimize content (images, content, links, and accurate translations) relevancy, accuracy and performance on Brand.
com and work with the Marketing & Communications team on corrective actions.Develop measure and optimize ROI on new traffic generating channels.
Site DevelopmentDevelop Ecommerce strategies and best practices for the hotel web site such as content management, traffic driving tactics and strategiesWork closely with Marketing Communication team to maintain relevant and search oriented key words and is up to date and optimized Revenue ManagementAssist the revenue team at each property in maximizing revenue and yield through business trend analysis, highlighting areas of opportunity in Electronic distribution strategies on an on-going basis.
Monitor and control that the distribution through all channels Distribution strategy and closely monitor business shifts between channels (Channel Management).
Monitor and control that the Dynamic Pricing Strategies is adhered to and promoted with global and local distribution partners.
QualificationsAt least Bachelor’s Degree in any related filed.Proven background in sales in a 5 stars hotel chain with a minimum of 2 years’ experience.
Ability to manage the relationship with team members, owners, key corporate and leisure accounts.English speaking, understand the local market behavior.
E commerce related systems literacy.Excellent communication skills both verbal and written.Strong computer related skills.