The Marketing Manager is responsible to develop and maintain marketing strategies to meet organizational objectives. The Marketing Manager will ensure the implementation of all new projects strategies, updates, changes in all phases and functions of the marketing divisions.
Maintains high level of exposure in the hotel through direct sales solicitations, telephone and contacts and written communications.
Provides feedback to the Director of Sales & Marketing on changing market conditions, trends on the competitions.
Presents monthly reports detailing activities undertaken and future plans in line with departmental budget
Assists with the training and development of marketing team
Develops the marketing strategy plan for the hotel
Manages of the marketing mix
Ensures adherence to quality standards, deadlines and proper procedures, correcting errors and problems; ensure that all team members adhere to the same quality standards.
Build relationships with local media across key segments and maintain database of journalists and other influencers
Develops activity schedule incorporating events, press releases and other announcements linked to key hotel events and activities
Responds to media enquiries and information requests
Organizes and host incoming media, influencer groups and other individual visits to the hotel
Manages team members online / offline agencies
Ensures that all the departments throughout the hotel adhere to the Wyndham communication guidelines.
Identifies, develops and executes appropriate social media strategies for the hotels, in line with WH&R regional and global direction.
Develops and executes marketing activities for the hotel cluster in accordance with regional brand strategy and direction including but not limited to online, offline and partnership marketing campaigns.
Ensures efficient participation in Wyndham regional and global promotional opportunities
Identifies and delivers targeted, profitable partnerships with local consumer brands that drive guest acquisition, experience and retention
SKILLS & COMPETENCIES
Passion for the hospitality industry
Strong leadership qualities, including influencing skills and people development
Ability to manage several projects simultaneously and remain calm under pressure
Confidence in developing internal and external relationships, using networking and influencing skills to achieve results
Expresses an entrepreneurial attitude to business development
Demonstrates authority and credibility with internal and external relationships, including hotel owners, general managers and corporate leadership
Self-sufficient and adaptable
Education & Experience
Minimum of three years of marketing management experience, preferably with both Marketing and PR & Communications expertise
Minimum 3 years of people management experience
Experience in preparation, execution and analysis of hotel marketing plans
Proven success in marketing and communications campaign delivery
Ability to analyze data using established analytic / reporting tools to measure campaign effectiveness
Ability to work cross-functionally with hotel and corporate teams to align and execute against a common goal
Ability to manage marketing plans to budget / forecasts
Pre-opening experience is a plus