Use stakeholder insight to evolve andperiodically refresh the branding guidelines and specification Ensure the branding specification and identity guidelines aremonitored throughout the production journey, conduct-brandingaudits and identify any shortfalls and initiate corrective actionwhere necessary.
Utilize brand tracking data to monitor brandhealth and recommend action to correct shortfalls, sharing bestpractice. Take the lead in communicating the brand propositionand DNA’ throughout the business.
Providebrand direction to strategic campaigns and develop key brandmessages to be incorporated into integrated communication plans.
Work closely with internal departments to align brand and cultureand develop frameworks that help the business live thebrand’ Coordinate with the team of designers Developeffective partnerships with key external suppliers who areresponsible for advising and implementing the brand guidelines Creates effective, coherent, integrated, color-compatible andeyecatching marketing pieces.
Responsible for the successfuldevelopment of high-quality print and digital products on time andwithin budget.