DohaDate Posted : 21 / 11 / 2019ACS Doha are looking for a Marketing Offer - Digital and Campaigns to drive enrolment and engagement amongst key audiences through effective digital and marketing campaigns and activities.
They will be responsible for delivering a world class digital presence for ACS Doha ensuring it maintains its super premium market position.
They will build, manage and track effective campaigns working hand in hand with Admissions team to manage the customer journey from enquiry through to conversion.
PRINCIPAL ACCOUNTABILITIESInputs into the marketing strategy which is led by UK Head of Marketing & AdmissionsLeads campaign planning for online and offline activities to drive enrolment in line with business objectivesInputs into the production of annual marketing plan and expenditureInforms key stakeholders of key competitor digital and campaign activities and recommends appropriate actions to ensure ACS remains current and competitiveFollowing agreed direction of Digital Marketing Manager and in collaboration with Dean of Admissions, manage ACS Doha web pages and improve efficiency and SEOOversees all website content and ensures it is on brand on strategy for ACS but also on strategy for Doha's local messagesDevelop and execute a social media marketing plan (Facebook, Instagram, LinkedIn, You tube & Twitter if used) under direction of Digital Marketing Manager UK to deliver a world class social media presence for ACS DohaMonitor and drive engagement in forums and recommend action where required to improve ACS Doha's profile and ensure ACS Doha online reputationBuild understanding of the Doha market and ACS relative position and ensures up to date information on the digital performance and activities of all key ACS competitorsQualifications & ExperienceEducated to Degree level and or qualification in marketingAble to read, write and communicate to a native level of proficiency in English essentialGood writing style especially importantPrevious Marketing experience essential, especially in marketing plans, managing campaigns, events and activitiesGood practical experience of delivery through Marcomms channels, digital and traditional mediaStrong agency and supplier management skillsExperience of working collaboratively and cross functionallyGood IT skills - Word, Excel and PowerPoint packages, email, social media, CMSAble to communicate in Arabic an advantagePrevious experience in education sector an advantagePersonal Qualities : Excellent organization, planning and implementation skills.
Creative problem solving skills. A 'can do' attitude, eye for detail.Ability to think on feet and resolve issue. Can build positive and strong working relationshipsGood influencing and communication skillsCan build relationships across wide range of different cultures and nationalities.
Working Environment : Sunday to Thursday 7.00am to 3.00pm. The role will require flexibility. The role involves some weekend working.
Occasional travel to UK.ACS is committed to safeguarding and promoting the welfare of children and young people and as an employee of ACS you are expected to share this commitment.
The protection of our students' welfare is the responsibility of all staff within ACS International Schools and individuals are expected to conduct themselves in a way that reflects the principles of our organisation.