Position at Al Jazeera Media Network
The role of a Senior Engagement Producer is to overall lead for Al Jazeera Arabic Digital engagement and data teams. S / He is responsible ensuring that all content being produced and distributed is able to generate high levels of audience interaction.
The role involves providing editorial direction to the channel’s Social Media team based on network wide strategy.
The successful candidate must have experience in managing large social media projects for news, sound editorial judgment and excellent ability to analyze data around user engagement to help drive strategy.
Bilingual Arabic and English
Key Responsibilities & Accountabilities :
Develop and oversee the engagement strategy and workflows for all content across the channel
Liaise with track leads across Al Jazeera Arabic Digital to ensure content of various sections gets distributed effectively through Social Media and drives up user engagement.
Lead the team that analyses trends and new platforms in the Social media landscape to continually enhance best practices.
Develop new methods of distributing content across the Social Media space.
Analyzing social media trends and developing strategies accordingly for the channel’s online team.
Lead all major online editorial Social media campaigns.
Develop compelling strategies to drive user engagement and conversations around world events
Develop creative strategies to build an AJA community around the brand and content
Minimum Requirements and Qualifications :
Bachelor's degree in digital media, journalism, marketing, entrepreneurship, or related field or equivalent education and / or experience
Minimum 5 year of professional experience in Digital Media field is required
Sound editorial judgment of Global Issues with passion and commitment to the Al Jazeera spirit of journalism
Experienced in managing large social media campaigns
Experienced in analyzing trends in the social media space
Experienced and good copy editor
Background in content production, digital media and technology