Job description / RolePOSITION OBJECTIVESResponsible for the success of all retail brands within the assigned country, planning and driving all retail operations for the brands, to achieve the business goals and objectives, focus on Cosmetics and personal skin care.
KEY RESPONSIBILITIESBuying and MerchandisingMonitor OTB calculationEnsure proper assortment planning and inventory budgetingEnsure proper allocation of merchandise based on sales trends and demandCommunicate issues, assist and plan course of action to Merchandise Manager and Assists the Merchandise Manager and plan course of actionCoordinate with principals / suppliers / external entities for assistance required to carry out roles efficientlyCoordinate with principals / suppliers on a regular basis for store suppliesUndertake pricing activities for brands based on pre-
defined markupsUndertake stock transfers across locations based on sales trendsUndertake sales forecasting and monitoring of inventory levels across select brandsCoordinate with freight supervisor to track merchandise orderedIdentify slow and fast-
moving items on a monthly basis and Ensure availability of optimum stocks of the latest items at all times.Retail OperationsEnsure customer surveys are undertaken and implemented across storesEnsure proper equipment and fixture planning for new storesEnsure that visual standards are communicated and implemented across stores directly or through visual merchandiserVisit stores regularly and understand key issues with brandsMeet customers to gain first hand understanding of brand performance, gaps in assortment and merchandise, customer services, etc.
Ensure regular training is provided to operations team, visual merchandiser, etc. as requiredEnsure appropriate policies and procedures are in place to cover key areas of retail sales activity and effective systems are in place for monitoring compliance with all procedures.
Review sales figures and take proactive initiatives to ensure stores targets are met. Monitor sales KPI’s to ensure budgets are achieved.
Guide, coach and train sales people on customer service disciplines. Ensure product knowledge and market / competition intelligence is given as ongoing in store training.
Guide, coach, and motivate staff continuously to bring out their potential and enable them to improve their performance. Develop and mentor employees, identify specific training needs and monitors effectiveness of individual’s progress within the team.
Develop CRM and VIP relationships.Ensure the continual success and development of the brand.Manage the training, development and motivation of staff in the area to ensure that the store is staffed with the requisite number and caliber of staff to meet its objective and that all staff are encouraged to maximize their capability and contribution.
Marketing and Visual MerchandisingCoordinate with marketing coordinator for execution of marketing and promotional activitiesImplement marketing, cross selling activities and media planning activities for advertising by coordinating with marketing coordinatorCoordinate with visual merchandiser for execution of visual merchandising activities and changes in display for specific brandsBuild and maintain relationship with external agencies including suppliers, principals, show sponsors, magazine editorsCoordinate in-
store promotional events for new collections, annual sales and special offer promotions, provide feedback on effectiveness of advertising and PR campaigns and see that such activities are well coordinated to achieve high sales and increased profitabilityRequirementsREQUIRED EXPERIENCEExcellent track record in Retail or working with a premium or prestige brandMinimum of 5 years’ work experience in a managerial capacity, preferably in the Retail / FMCG backgroundBroad experience in Sales and Commercial performance, Inventory Management, Finance andBudgeting, product selection and buying of premium brands and handling international Cosmetics, and personal skin care.
EDUCATION BACKGROUNDGraduate of Bachelor’s degree in Commerce, Retail Management / Marketing or similar disciplineREQUIRED KNOWLEDGE, SKILLS, AND PERSONAL QUALIFICATIONSAbility to lead, coach, train and develop a large retail team to maximize potential and performanceMust possess a strong understanding of Customer Service needs and customer prioritiesExcellent interpersonal skills with service minded nature and outgoing personalityStrong attention to detail with the ability to handle multiple tasks simultaneouslyOutstanding communication skillsStrong analytic and problem-
solving skillsHighly Creative and innovativeFinancial AcumenStrong negotiation SkillsSeasoned Professional