Lead Commercial Marketing Officer
Qatar Airways
Doha, Qatar
منذ 6 يوم

You will be responsible to :

  • Project Lead global tactical commercial marketing programs designed to meet the commercial objectives of Qatar Airways led from HQ.
  • Project lead requirements for global / pan regional tactical promotions by interfacing with the internal implementation of central tactical campaigns (consumer & trade focused) by integrating with relevant disciplines at HQ and ensuring successful roll-out across region(s)
  • To work in partnership with assigned region(s) and develop integrated marketing activities and initiatives that is locally relevant and compliant with Head Office (HO) Commercial & Marketing strategies.
  • Develop integrated marketing communication plans and strategies for key commercial activities and B2B products led at HO.
  • This includes global tactical drives, new commercial QR products.

  • Gain understanding of the assigned region(s) commercial and marketing objectives and ensure that marketing commercial plans meet overall objectives.
  • Support developing enhanced processes to support speed to market, reporting templates to ensure proper tracking of marketing spend by type of activity.
  • Explore opportunities for innovative commercial marketing strategies targeting both B2C and B2B for Commercial, Corporate, and Ancillary projects
  • Understand commercial analytics and forecasts, determine where the pressure points lie and develop marketing strategies to assist sales for global related commercial initiatives.
  • Develop opportunities for partnerships with Tourism Boards on joint collaboration, in kind or in cash.
  • Analyze commercial marketing revenue opportunities and traffic flows in collaboration with sales and revenue management to support route performance.
  • Development of an integrated marketing campaign plan for launch of the new destination. This includes media selections, tactical drives, local sponsorships, below the line activities etc.
  • Qualifications :

  • Relevant College or University qualification to min Bachelor's level
  • Degree in marketing / communications / aviation and experience in commercial marketing campaign management and commercial product launch.
  • Previous Experience :

  • minimum 5 years of job-related experience required
  • Desirable Proven track-record of managing commercial marketing campaigns targeting both B2B and B2C audience.
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