The main tasks and responsibilities includes : -
1 Developing the annual business plan ( marketing, sales and communication) plan in support of the company strategy and objectives.
2 Providing leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets.
3 Analyzing existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability.
4 Developing and managing pricing structures.
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