Role Summary :
The incumbent will work closely with Group Private Banking and Group ITD to establish a high standard of Business Intelligence capability for Group Private Banking through the Data-Warehouse and other analytical tools and automations.
The main objective is to enable Group Private Banking business and support units to monitor business drivers and key performance indicators and to provide the decision makers with ready access to the information and analytics required for decision making on various aspects of their business.
The incumbent will help the Group Private Banking team to develop a clear unified understanding of customer behavior, needs and lifetime value and will support them in improving the cross sell Ratios.
Role Description :
Track KPIs against pre-set target / budget for Group Private Banking.
Through portfolio analysis, recommend the development of strategies and tactics to achieve sales volume and revenue growth goals.
Lead the increase of the ratio of products sold per customer to better support revenue growth.
Implements KPI’s and best practices for Business Intelligence Analyst role.
Promote cost consciousness and efficiency and enhance productivity, to minimise cost, avoid waste, and optimise benefits for the bank.
Act within the limits of the powers delegated to the incumbent.
Thorough portfolio analysis, to assist Group PB to develop an understanding of product price elasticity for specific product categories to assist product-pricing decisions.
Assist AGM PB to develop and present the business case for Data Warehousing and other Automations in partnership with GM IT and to manage project implementation for the Business.
To assist customers in all their queries on Bank’s product and seek solution to their requests.
Maintain activities in accordance with Service Level Agreements (SLAs) with internal departments / units to achieve improvements in turn-around time.
Build and maintain strong / effective relationships with related departments / units to achieve the Group’s objectives.
Provide timely / accurate data to external / internal Auditors, Compliance, Financial Control and Risk when required.
Work closely with PB Business Heads and provide them all kind of BI support.
Ensure development and implementation of effective / efficient reporting and tracking systems for Group PB to facilitate accurate analysis of portfolio, cross-sell and segmentation.
Establish a process of obtaining Financial KPI through FCD and tracking against the Budget / Target.
Responsible for the robustness and defensibility of analysis of portfolio, cross-sell and segmentation.
Develop portfolio analytics to monitor business drivers and key performance indicators for different products (cards, loans, deposits, investments, FX, etc.) and segments.
Develop and track product and customer profitability data.
Develop interrogation analytics for each business portfolio to enable better targeting of direct mail and other below the line promotions aimed at specific target segments improving ROI from campaign spend.
Thorough portfolio analysis, to support business unit in the development of new product and service value propositions.
Assist each business unit through portfolio analysis in developing an understanding of price elasticity for specific product categories and facilitate product-pricing decisions.
Work closely with Product Development team and provide inputs for Market Sizing Studies.
Ensure preparation of the formatted reports e.g. retention, activation, top-ups reports and ad hoc reports.
Support AGM PB to educate the PB team on the full spectrum of data warehousing potential and employment options and to define and implement a vision for data warehouse architecture.
Put in place a good Business Intelligence Plan that ensures that managers and decision makers have an easy to use tool that they can master with minimal training, to run their own reports and create ad-hoc queries on their own to take informed business decisions.
To ensure that the BI applications are robust and tie in to other key applications like CRM and core systems as well in order to analyse and predict customer behaviour and to look at aspects like processing costs and efficiency.
Works with other support areas like Operations and Group ITD on initiatives for Data Cleansing and Data Enrichment.
Ensure Business Heads and Sales team have adequate understanding of importance of BI in PB Business and have a clear understanding of Group PB Management’s expectation level.
Receive adequate training on the latest developments / enhancements in the programming languages used to write the programs, which extract the relevant data / information.
Ensure business teams receive adequate training on the use of analytical & data extraction tools to enable them to use the same in an efficient / effective manner.
Need to understand and fully utilize interrogative reporting technology and in the need to exercise sound judgment and to apply experience to identify key trends and profit drivers.
Assist AGM PB hold meetings with staff and assess their performance as well as unit’s overall performance on a regular basis.
Proactively identify areas for professional development of self and undertake development activities.
Seek out opportunities to remain current with all developments in professional field.
Comply with all applicable legal, regulatory and internal compliance requirements including, but not limited to, Group Compliance Policies and Procedures (AML & CTF, Sanctions Policy, Data Protection Policy, Fraud Control Policy, Whistle Blowing Policy, Conflict of Interest and Insider Dealing Policy).
Understand and effectively perform your role under the Three Lines of Defence principle to identify measure, monitor, manage and report risks.
Ensure systematic good outcomes for clients in accordance with Conduct Risk policy.
Support the framework of RCSA, KRI, Incident reporting and remediation, as appropriate, in accordance with the Operational Risk Management requirements.
Maintain appropriate knowledge to ensure full qualification to undertake the role.
Complete all mandatory training provided by the Bank, attain, and maintain the required levels of competence.
University graduate preferably with a Major Banking, Finance, Accounting, Economics, Business Administration or Information Technology
At least 10 years banking and consultancy experience, of which at least 3 years role in a customer intelligence / business analytics function within a major international banking institution.
Familiarity with data warehousing and customer analytic applications and well informed of the market competitive structure.