Meeting with the creative marketing and design teams to ideate and define content goals Researching content and consumer trends to ensure that content is relevant and appealing Developing content strategies to effectively reach the desired target audience and marketing goals Creating content for a variety of platforms including websites and social media Proofreading and editing content before publishing Ensuring that all content follows the official messaging guidelines of Alfardan Group and its subsidiaries Managing content calendars and ensuring that the content remains consistent across all platforms Tracking consumer and content analytics and generating reports and presentations Keeping up to date with content trends consumer preferences and advancements in technology Liaise with the press media for publication of content