What will I be doing :
What will I be doing?
Oversees all Marketing planning & execution strategies for the hotel. Responsible for the development, management, and execution of all aspects of the marketing / branding strategies to include Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video / Photography Assets, PR, etc.
that maximizes exposure in order to achieve budget, increase revenues, and market share targets.
Specifically, you will be responsible for performing the following tasks to the highest standards :
Develops strategic marketing & PR plans and establishes annual marketing budgets along with GM, CM, and DORM. Marketing plans will be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and / or social media) through the review of competitive data, demand analysis and market mix management.
Creates, manages and implements media / marketing plans and programs, both short and long term, to increase revenues, awareness, and expansion of property products and / or services.
Works with on-property and regional revenue management to develop offers or leverage off-the-shelf offers, based on hotel-level needs.
Leads the marketing team and external suppliers on the execution of the marketing plan to drive commercial performance, alignment with objectives of the business and utilizing these plans to focus the comemrcial efforts accross all departments
Manages strategic direction on all marketing related areas including but not limited to : Social Media, Websites, Digital & Print Advertising, Email, Collateral & PR.
Identifies external opportunities and is responsible for development of strategy
Work / Liaison with internal corporate partners related to internal corporate partners, including but not limited to Brand, Destination, and ECG.
Oversees the strategy, budget, and development of visual assets and arranges photo & video shoots as needed / appropriate.
Oversees the development and content strategy of hotel level websites.
Identifies partnership / sponsorship opportunities for joint outreach.
Coordinates influencer strategy with public relations team to leverage social media opportunities.
What are we looking for?
Innovative, action oriented individual able to identify and implement results oriented marketing strategies for the hotel.
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions :
Knowledge of the local market
Experience in pre-opening of a luxury brand within the hospitality industry