Education : Masters Degree
Experience : 10+ Years
Skills : IT solution sale & Marketing.
Responsibilities : 5.1 Education Qualification ? Bachelors Degree in Marketing or Business administration.
5.3 Licenses & Certifications ?
5.4 Experience ? Minimum of 15 years of experience in sales and marketing,
MBA with Marketing specialization is highly desirable
5.5 Skills and Abilities
predominantly in Information Technology and related fields.
Proven ability and experience managing and leading high
performance sales and marketing teams.
Experience working in Middle Eastern Markets would be a
Fluency in Arabic is highly desirable.
Experience in managing budgets effectively, financial
reporting, setting up effective metrics, business processes.
Leadership experience in marketing and sales management
with a thorough knowledge of marketing principles, product
or service management, sales and business development.
Practical experience in the application of digital marketing
and social media as part of integrated marketing campaigns
A strategic thinker, proven track record of driving significant
Proven ability to work as part of a senior management team
to develop and implement business strategy for the company
in line with the overall strategic goals.
The ability to understand changing market dynamics,
translating them into actionable strategy and implementing
the strategy to achieve pre-set objectives as determined by
the sales & marketing plan.
A deep understanding of strategic marketing and selling.
The ability to build and maintain a high performance culture
through effective performance management methods
Excellent communication, presentation skills and negotiating
skills are a must
Strong ability to build personal rapport with all stakeholders
5.6 Physical requirements ? Should have executive / leadership presence
5.8 Desired leadership Skills ? Strong management and leadership skills
Description : MARKETING DIRECTOR
Reports to (Title) CEO
Department Name Marketing
Location County / Countries Doha ( )
The Marketing division is in charge of Sales, Business Development, Marketing and Product
Management. It is responsible for selling the products and services and being entrusted with the
most important corporate asset : The Customer. The function creates new business from existing
products / services and new products both in existing and new markets. Marketing function defines
the organization''''''''s overall communications strategy and contributes to the company's growth
The Marketing Director position is responsible for strategic activities in relation to Sales, Business
Development, Account Management, Product Management and company revenues. The position
should define and execute key product and business strategies to drive positive business results and
commercial success defined by revenue, financial growth, user growth, usage, and value. She / he is
responsible for ensuring an excellent customer experience and establishing a differentiated and
scalable position in the industry. Financial compensation for this position is tightly tied to meeting
financial targets of the division. The position should have consistent focus on strong, long-term
relationships with key customers.
JOB DUTIES / RESPONSIBILITIES
Activity % of
Develop and implement strategic sales plans and forecasts to achieve corporate
objectives for products and services.
Establish sales objectives by forecasting and developing annual sales targets; projecting
expected sales volume and revenue for existing and new products.
Implement sales programs by developing field sales action plans.
Own the top responsibility for lead generation, lead conversion and customer experience.
Maintain sales volume, product mix, and selling price by keeping current with supply and
demand, changing trends, economic indicators, and competitors.
Develop and manage sales operating budgets.
Meet with key clients, assist sales representative with maintaining relationships and
negotiate and close deals.
Analyze and control expenditures of division to conform to budgetary requirements.
Facilitate coordination with other Divisions on pre-sales activities
Prepare periodic sales reports showing sales volume, potential sales, and areas of
proposed client base expansion.
Develop, implement and manage a Key Account Management multi-disciplinary strategy
around key customers.
Cultivate client relationships, including ongoing communications?for add-on business,
reporting, product enhancement requests and up selling within client organization
Negotiate contracts and other business documents to further deal management
Assume ownership of using the company's CRM system, and ensure up to date record
keeping and proper system utilization
Develop and Administer the Sales Compensation process
Anticipate and mitigate short- and long-term risks that would potentially hinder
successful implementation of strategies and plans
Develop sales policies & procedures, standards, and methodologies, particularly the
Develop contractual terms and conditions and other legal sales frameworks and ensure
legal compliance especially with respect to proposal bidding and tenders
Ensure timely collection of all invoices and take ownership for any outstanding bills.
Identify and develop new sources of revenue for the company both through additional
solutions in existing markets and also by developing regional and new markets.
Assess new business opportunities both qualitatively and quantitatively, evaluating
strategic fit, financial valuation and impact
Investigate emerging technologies and their relevance against internal competencies by
analyzing vendor offerings and potential partnership arrangements.
Establish and manage relationships with strategic partners and service providers to
enable a smooth procurement process
Marketing and MARCOM
Design, execute and evaluate long- and short-term integrated marketing and sales
campaigns for the company's various revenue streams.
Create and implement a comprehensive marketing communications and public relations
program that will enhance the company's image and position within the marketplace
Develop and recommend product positioning, packaging, and pricing strategy to produce
the highest possible long-term value.
Ensure effective control of marketing results, and takes corrective action to guarantee
that achievement of marketing objectives falls within designated budgets.
Oversee and evaluate market research and adjust marketing strategy to meet changing
market and competitive conditions.
Monitor competitor products, sales and marketing activities.
Establish and maintain relationships with industry influence's and key strategic partners.
Guide preparation of marketing activity reports and presents to executive management.
Establish and maintain a consistent corporate image throughout all product lines,
promotional materials, and events.
Represent company at trade association and meetings to promote product.
Assist other departments within organization to prepare manuals and technical
publications for both external and internal consumption.
Source and manage relationships with and evaluate the effectiveness of outsourced
providers of marketing services.
Implement new practices in marketing communications to grow revenues and to assist
the other departments in the delivery of a strong return on investment.
Advice and develop strategies on the company's media and public relations, advertising,
external communications as well as market and customer research.
Plan and assist with the implementation of public relations programs designed to create
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and maintain favorable public image for the company and its partners.
Create internal company literature and other forms of communication, highlighting the
challenges and the achievements of the company.
Develop internal and external communication strategies and goals including press
releases, collegiate website and other publications.
Develop ideas and opportunities for feature articles, interviews, presentations, and other
public relations activities that promote awareness of the company and its products.
Develop and use low-cost unconventional marketing tactics that yield maximum results
Look for the latest trends online and make effective use of social media for promoting
and creating awareness about the products.
Develop and use external advertising as and when needed.
Product Development and Management
Lead, oversee and agree the development of the iproduct strategy and plans within the
Identify and define the market segment(s) for the product portfolio
Conduct routine analysis and bench marking across the company's products vs. the
Manage product life cycle for all products with views for product definition,
development, implementation, versioning and support.
Direct product research and development of new products.
Assist with development, articulation, execution, and evangelism of the company's
strategic product road map
Maintain cross-project view of product development to manage feature definition and
prioritization across clients and products
Define white spaces (adjacent and distinct) surrounding existing products, within and
around the portfolio, into new opportunities for all products.
Identify and agree with each Product Manager the market scope and core functional
coverage for each product within the portfolio.
Work with the development team to define, deliver and deploy quality, well-defined
time-bound product releases.
Maintain division staff job results by counseling and disciplining employees; planning,
monitoring, and appraising job results
Direct staffing, training, and performance evaluations to develop and control sales and
Provide leadership, direction and support to team of Managers
Develop various team structures and job descriptions, and built the teams ensuring that
key positions are filled with capable incumbents
Build and develop robust process and systems for the individual teams under supervision.
5.1 Education Qualification ? Bachelor's Degree in Marketing or Business administration