Demonstrate an advanced understanding andinterest in client business / es and sector / s; including competitor,analyst, influencer, audience and stakeholder insight
Keep abreast of current affairs, industry issues and trends,relating them to client situations
earned, owned, shared and paid
Be passionatefor storytelling, and proactively shape and pitch compellingcreative but strategically relevant contentideas for clients
Lead the account planning process,including annual and periodic account review / planning, and projectproposals
Maintain and grow senior media, influencerand stakeholder relationships on behalf of your clients and offercounsel on such relations to clients and colleagues
Confidently build digital element into strategy, planning andexecution, including mentoring teams and advising clients oncommunity management and creative strategy
Demonstrateability to brief and support
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