Responsible for developing a marketing strategy and revenue management mechanism to support the further development of continuing education activities based on the needs identified.
Performs various operations for the division as required.
Investigates, scrutinizes and ultimately determines the most effective and reliable avenues to promote a continuing medical education and continuing professional development activity.
Promotes educational course / program offerings by developing marketing strategies to include planning / preparing information, designing brochures, catalogs and flyers, as well as online registration, evaluation of participants.
Participates in the creation of printed and electronic lecture / workshop materials including program development and online information.
Leads the strategy, development, execution and optimization of advertising as well as manage e-mail marketing programs, lists, imports, permissions and email campaign.
Collaborates with ITS to assist in requirements gathering including documentation of functional and technical specifications and design documents.
Manages agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects WCM-
Q branding specifications.
Plans and organizes the function of a CPD Advisory Committee meeting and regular meetings. Staffs the CME Advisory Committee meetings.
Provides support for the development of a mechanism for revenue generation and management to meet institutional and divisional goals.
Gathers statistics and analyzes past performance data and current trends / needs assessment to project annual revenue earnings.
Tracks project milestones and deliverables and provides updates to Director.
Develops record keeping systems and oversees record maintenance. Ensures compliance with all grant, legal, licensing / certification requirements.
Produces reports based on evaluations of programs, curricula, cost effectiveness, participant and stakeholder satisfaction, and other desired division measurement criteria.
Maintains and develops new relationships with potential stakeholders and healthcare professionals via email, phone and / or in-person.
Utilizes survey and evaluation data to monitor success of the educational activities. Provides support for debriefing sessions and post-
event analyses, budget recaps and participants’ feedback to incorporate learning for future plans.
Supports activities including on-site support for each activity, attendance, the distribution and collection of evaluation feedback, faculty disclosure and commercial support acknowledgement.
Manages the website to maintain a proper balance of content and tools.
Establishes and maintains a calendar of events and implementing a system for long-term planning and effective event management for the Division.
Provides weekly operational status reports.
Bachelor's degree in health or education-related field or the equivalent combination of education and experience.
5 years previous experience in marketing, marketing research, business development or related field.
A basic knowledge and understanding of CME / CPD, and familiarity with the ACCME and / or QCHP Standards.
Previous experience in medical-related field.
Licenses and Certifications
Knowledge, Skills and Abilities
Previously demonstrated advanced level analytical, interpersonal, organizational, communications, negotiation, consensus-
building, and financial skills.
Previously demonstrated advanced level ability to operate with a high degree of independence in order to accomplish program objectives.
Previously demonstrated advanced level ability to work effectively in teams and achieve results collaboratively across programs and institutions.
Previously demonstrated advanced level ability to multi-task in a results oriented environment.
Previously demonstrated advanced level ability to work independently and safeguard confidential information.
Advanced English skills.
Working Conditions / Physical Demands
Flexibility in work hours as required.
The work is performed in a modern office environment.
At least 60% of the work is performed sitting at a computer terminal.
Weill Cornell Medical College in Qatar was established in 2001 as a partnership between Cornell University and Qatar
Foundation. The first medical school in Qatar and a pioneer of coeducation at university level, WCM-Q offers an integrated program of pre-
medical and medical studies leading to the Cornell University M.D. degree. Teaching is by Cornell and Weill Cornell faculty, including physicians at Hamad Medical Corporation (HMC) who hold Weill Cornell appointments.
Enrollment has grown rapidly from 25 first year pre-medical students in fall 2002 to over 200 students from more than 30 countries as we entered our sixth year of operation in September 2007.
WCM-Q is part of Weill Cornell Medical College, which was founded in New York City over 100 years ago, and shares the same mission :
to provide the finest education possible for medical students
to conduct research at the cutting edge of knowledge
to improve health care both now and for future generations
to provide the highest quality of care to the community
Weill Cornell Medicine-Qatar is an Equal Employment Opportunity / Minorities / Females / Vet / Disabled employer.