Brand Manager - Fragrance & Beauty - Al Mana
Gulf Jobs
Doha
منذ 2 يوم
source : ExploreJobs

Key responsibilities and accountabilities : Business Targets, Forecasting and Results

  • Work with clients and suppliers to generate accurate volume forecasts. Deliver results for the brand, focusing on net sales and brand contribution to the P&L.
  • Manage aspects of sales function, from client support of devising and implementing sales strategies, managing promotional activities to achieve brand objectives
  • Ensure effective budgetary control of sales and expenses.
  • Achieve sell-in and help achieve sell through sales targets, business planning accuracy. Business Development
  • Ensure that all tools are exercised in order to seek, expand and improve the business and product penetration at retailer
  • Ensure new brands / lines are successfully launched Operational Marketing (Advertising & Promotion, PR and Merchandising)
  • Proper budgeting and planning of A&P and A&P expenses.
  • Regular monthly / quarterly monitoring.
  • Media information gathering and analysis, planning and booking based on company agreements as requested by Principals.
  • Propose / implement marketing plans adapted to the region and in accordance with the brand guidelines
  • Check good implementation of merchandising guidelines and proposes possible improvement.
  • Monitor shelf space and visibility of brands in selected main retail doors.
  • Local PR follow up, including PR insertions.
  • Prepare presentations and meet retailers whenever necessary
  • Liaise smoothly between retailers, principals, and local distributors for implementation of specific promotions or brand programme Inventory Management
  • To maintain adequate inventory of fast sellers and to ensure that slow movers and dead stocks are depleted and to avoid over stock situations.
  • Proper forecasting in conjunction with the markets and their needs to maximize sales and coverage.
  • Consistently maintain sufficient supply coverage : checking stocks on a monthly basis and ordering on a monthly basis
  • Inventory turn ratio remains lower than a defined number of months
  • Arriving at the end of the year with a specific stock day supply.
  • Processing of orders to be done in less than a specific number of days within the department and making sure that the customers receives the good within a specific amount of days.
  • Making sure that delisted products are depleted and not in the stock. Market Analysis
  • Provide consumption based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics.
  • Also, identify opportunities in markets where there are unmet needs.

  • Perform a retail audit on monthly basis.
  • Monitor level of distribution per market Vs Total market (DN).
  • Gather market facts and new developments including new malls / shops openings, change of regulations and key news to communicate.
  • Obtain and communicate ranking data from key retailers to principals.
  • Monthly reporting on brands launches and promotions.
  • Maintain a tracksheet of Year End fragrance and cosmetics figures.
  • Monitor retail price database of supplier’s vs key competitors.
  • Analyse competitor activity Reporting
  • Provide suppliers with monthly sales reporting and figures synthesis by brand
  • Gather monthly stock statements from clients Relationships
  • Ensure that a workable and business conducive relationship is maintained at all time with our suppliers, retailers and distributors.
  • To foster professional and respectful attitude and communication within and outside the company at all levels. Job Details Posted Date : 2020-01-30Job Location : Doha, QatarJob Role : ManagementCompany Industry : Perfume & Cosmetics Preferred Candidate Career Level : Management
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