Key responsibilities and accountabilities : Business Targets, Forecasting and Results
Work with clients and suppliers to generate accurate volume forecasts. Deliver results for the brand, focusing on net sales and brand contribution to the P&L.
Manage aspects of sales function, from client support of devising and implementing sales strategies, managing promotional activities to achieve brand objectives
Ensure effective budgetary control of sales and expenses.
Achieve sell-in and help achieve sell through sales targets, business planning accuracy. Business Development
Ensure that all tools are exercised in order to seek, expand and improve the business and product penetration at retailer
Ensure new brands / lines are successfully launched Operational Marketing (Advertising & Promotion, PR and Merchandising)
Proper budgeting and planning of A&P and A&P expenses.
Regular monthly / quarterly monitoring.
Media information gathering and analysis, planning and booking based on company agreements as requested by Principals.
Propose / implement marketing plans adapted to the region and in accordance with the brand guidelines
Check good implementation of merchandising guidelines and proposes possible improvement.
Monitor shelf space and visibility of brands in selected main retail doors.
Local PR follow up, including PR insertions.
Prepare presentations and meet retailers whenever necessary
Liaise smoothly between retailers, principals, and local distributors for implementation of specific promotions or brand programme Inventory Management
To maintain adequate inventory of fast sellers and to ensure that slow movers and dead stocks are depleted and to avoid over stock situations.
Proper forecasting in conjunction with the markets and their needs to maximize sales and coverage.
Consistently maintain sufficient supply coverage : checking stocks on a monthly basis and ordering on a monthly basis
Inventory turn ratio remains lower than a defined number of months
Arriving at the end of the year with a specific stock day supply.
Processing of orders to be done in less than a specific number of days within the department and making sure that the customers receives the good within a specific amount of days.
Making sure that delisted products are depleted and not in the stock. Market Analysis
Provide consumption based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics.
Also, identify opportunities in markets where there are unmet needs.
Perform a retail audit on monthly basis.
Monitor level of distribution per market Vs Total market (DN).
Gather market facts and new developments including new malls / shops openings, change of regulations and key news to communicate.
Obtain and communicate ranking data from key retailers to principals.
Monthly reporting on brands launches and promotions.
Maintain a tracksheet of Year End fragrance and cosmetics figures.
Monitor retail price database of supplier’s vs key competitors.
Analyse competitor activity Reporting
Provide suppliers with monthly sales reporting and figures synthesis by brand
Gather monthly stock statements from clients Relationships
Ensure that a workable and business conducive relationship is maintained at all time with our suppliers, retailers and distributors.
To foster professional and respectful attitude and communication within and outside the company at all levels. Job Details Posted Date : 2020-01-30Job Location : Doha, QatarJob Role : ManagementCompany Industry : Perfume & Cosmetics Preferred Candidate Career Level : Management