Build and execute social media strategythrough competitive research, platform determination,
benchmarking, messaging and audienceidentification.
Write, develop, and strategizeonline content production and scheduling.
Assist with crisis management, bad reviews, and negative newscommunications.
Generate, edit, publish andshare daily content (original text, images, video or HTML) thatbuilds
meaningful connections and encouragescommunity members to take action.
Updates jobknowledge by participating in educational opportunities; readingtrade
Accomplishes organization goals by accepting ownership foraccomplishing new and different
requests;exploring opportunities to add value to jobaccomplishments.
Set up and optimize collegepages within each platform to increase the visibility ofKCST’s social
Create editorial calendars and syndicationschedules.
Continuously improve by capturingand analyzing the appropriate social data / metrics, insights andbest practices, and then acting on theinformation.
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