Digital Marketing Manager
Qatar Airways
Middle East, Qatar, Doha
منذ 22 ساعات

About Your Job :

Welcome to a world where ambitions fly high!

Be part of a story worth telling!

Join our award winning Qatar Duty Free team.

We are Qatar Duty Free a shopping emporium at the heart of Qatar’s state-of-the-art Hamad International Airport with more than 40,000 square meters of combined retail and dining

You will be responsible for leading, planning and managing the overall digital content created to generate additional revenue, increase traffic on website and social media, achieve budgets and control the quality of all electronic mobile and web based applications.

You will be required to create, monitor and update digital contents for the website to adhere to QR Group standards and set guidelines for the effective and efficient use of, social media and offline digital mediums of the company that can contribute additional revenue.

Key accountabilities include but not limited to : -

  • You will work closely with Sr. Marketing Manager and Marketing Project Manager to plan, strategize and implement all online marketing campaigns including digital campaign collateral to generate additional revenue.
  • Manage digital advertising for QDF and external advertising agency, identify, plan and execute the annual digital marketing plans in order to reach traffic targets and to reach the required audience.

    Manage online branding, communications and campaigns through company website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.

    Conduct web analytics analysis in order to monitor and analyse effectiveness of digital marketing initiatives and sales performance.

    Improve the design, usability, content and conversion points of the company website, ensure the appropriate branding and brand messages are adhered to at all times, driving the growth of the company’s web properties.

    Manage the Development, execution, delivery and maintenance of the company’s digital / online marketing requirements to include online, new media, website, e-

    commerce, remote digital signage locations to drive the business forwards through key marketing channels.

    Establish the department or teams objectives and priorities to align with and support business objectives.

    About You :

    To be effective in this role, you will need a Bachelor’s degree in E-Commerce / Development or equivalent. You should have at least 7 years of job-

    related experience in digital marketing, social media and web design.

    Job Specific Skills :

  • Excellent analytical skills
  • Experience and exposure of digital content management and other rich media
  • Proficiency using tools to track and report on response rates, traffic and pick up
  • Working knowledge of web analytics, illustrator, Photoshop is essential
  • Understanding and implementing the principles of design for digital communications
  • You should have a good knowledge of HTML, CSS, and JavaScript and have decent exposure in Web Designing. Ability to work in ASP.

    Net, C#, JavaScript, JQuery & SQL Server of Visual Studio Managerial skills.

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