Senior Market Research Executive
Al Jazeera Media Network
Doha, Qatar
1m ago

Description

Position at Al Jazeera Media Network

Summary :

The successful candidate should be able to position the analyzed audience and market data into strategic elements for the various channels, subsidiaries and departments within the network.

We are seeking to hire an Arabic and English -speaking candidate.

Contract Type : Freelance

Key Responsibilities :

  • Writing MRs (briefs) that include all necessary information that meet channels' research needs and that would assist research houses in providing comprehensive proposals.
  • Recommending appropriate research design and selecting appropriate research agency.
  • Analyzing and reviewing all research instruments presented from the research house, including quantitative and qualitative research instruments (e.
  • g. written or telephone survey instruments, questionnaires, focus groups, and interview scripts for 1-1 interviews).

  • Ensuring proper methodology in all research projects, including overseeing all aspects of research design and implementation from inception to completion
  • Analyze research findings to see beyond numbers. Analysis may also include transcripts or analysis of viewership patterns and trends, in addition to opportunities to tap to other markets.
  • Preparing all written research reports and findings, and presenting these findings to the various Channels, subsidiaries and departments within the Network.
  • Finding answers to specific research questions that would lead to more effective, programing, news, distribution, marketing campaigns and strategies.
  • Profiling of Network channels and their programs
  • Complete network market competitive analysis and suggested strategies.
  • The creation of an audience profiles across our covered markets and suggested profiles to target.
  • Build media and market information by keeping up to date with trends and developments and sharing that information across the networks various channels.
  • The creation of a database system which will store, filter and provide analysis for all gathered data to be used in strategic decision making process along with a dashboard.
  • Studies of potential markets and market needs which Aljazeera may enter
  • Conducting audience measurement on our own digital platforms.
  • Key Requirements :

  • Minimum 5 years of experience in the qualitative and quantitative Research field.
  • Excellent proficiency in Arabic and English, other Languages will be a benefit
  • Computer and Various Research Software
  • Able to work under pressure and willing to work in a dynamic, international and fast-changing environment
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