Social Media Officer (m/f/d)
Abu Issa Holding
Doha, Qatar
منذ 3 يوم
source : MoBerries

Job Description

Develop social media marketing campaigns and day-to-day activities including :

  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a Social way while cultivating leads and sales.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Develop and expand community and / or influencer outreach efforts.
  • Oversee design (ie : Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
  • Design, create and manage promotions and Social ad campaigns.
  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
  • Analyze key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out a comprehensive marketing plan for individual accounts. Drive strategies that are proven by testing and metrics.
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Participate in ongoing education to remain highly effective.
  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
  • Qualifications and Experience

  • Possesses knowledge and experience in the tenets of traditional marketing. Bachelor’s in Marketing degree is preferred, but not required with relevant work experience (2-3 years).
  • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
  • Proficient in content marketing theory and application.
  • Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.
  • and how each platform can be deployed in different scenarios.

  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Practices superior time management.
  • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie : content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of Search and Social.
  • Possesses functional knowledge and / or personal experience with WordPress.
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
  • Possesses great ability to identify potential negative or crisis and apply conflict resolution principles to mitigate issues.
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