Over all Job Purpose :
The Marketing Manager is responsible for establishing and implementing marketing strategies and plans for the assigned brands.
S / he will work closely with other departments and will manage the external Communications and Research agencies in relation to assigned brands.
Integrated Marketing Communications Management
Manage and implement an integrated marketing strategy so that it is aligned with the long-term strategic objectives of the FEC.
To prepare and gain approvals to Marketing Plans and Budgets to assist in meeting the Commercial department targets.
Manage and implement Brand marketing plans to enhance customer satisfaction and maximize profitable sales from each customer target segment.
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