Data Analyst, Marketing Analytics and Insights
AUDIENCEX
Atar
منذ 5 يوم
source : Emploimauritanie

Détails de l'annonce

Poste proposé : Data Analyst, Marketing Analytics and Insights

We’re seeking an experienced Data Analyst to join our Analytics and Insights team immediately. Within this role, you will be responsible for providing exceptional reporting and insights to internal teams.

Acting as a trusted support for clients and stakeholders, you will report to the Manager of Analytics and Insights and perform an assortment of strategic analytical tasks for existing client accounts.

You will gain experience in performance campaigns and brand-building objectives for both current and new clients across multiple digital channels, including programmatic display, search, social and various content integration programs.

Types of analyses and reporting you will work on includes campaign recaps, qualitative, quantitative, strategic alignment, creative analysis and audience analysis.

Primary Responsibilities

  • Handle collection and analysis of data to generate insights for research purposes
  • Compile client-ready presentations that provide various data, insights and visuals
  • Provide prompt and thorough reporting abilities, comparing KPI performances to benchmarks / goals
  • Build interactive dashboard visualizations based on client KPIs in collaboration with our Platform Solutions and Ad Ops teams (Datorama)
  • Provide optimizations based on data analysis / trends, including input on A / B Testing scenarios using statistical significance
  • Contextualize patterns, trends as objective analysis observed from campaign data
  • Profil recherché pour le poste : Data Analyst, Marketing Analytics and Insights

    Qualifications

  • Minimum 2 years of experience working with programmatic data (ideally within the following DSPs : The Trade Desk, DV360, or MediaMath)
  • Minimum 2 years of experience in data visualization / BI tools, such as Tableau and PowerBI
  • Experience with Google Analytics / GA4
  • Our Ideal Candidate

  • Experienced with dashboard creation in Datorama or Domo
  • Ability to write calculated fields and parameters, as well as level-of-details (LOD) expressions
  • Knowledge of statistical concepts (Frequency Distribution, Hypothesis Testing, Regression) with acute ability to translate data into insights
  • Hands-on experience in ETL, data aggregation and validation in data warehouse using query language (SQL)
  • Experience with RedShift or BigQuery
  • Nice to Have

  • Experience with Python
  • Has leveraged syndicated resources (e.g. MRI, Simmons, eMarketer); social listening tools (e.g. Sprout Social) and search queries (e.g. Google AdWords)
  • Competency within consumer journey, digital attribution, and how digital measurement enables end-to-end observation towards conversion
  • Critères de l'annonce pour le poste : Data Analyst, Marketing Analytics and Insights Métier : Informatique, nouvelles technologies Secteur d activité : Informatique, SSII, InternetMarketing, communication, médias

    بلغ عن هذه الوظيفة
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    تقديم
    بريدي الالكتروني
    بالضغط على "استمر" ، أعطي موافقة neuvoo على معالجة بياناتي وإرسال تنبيهات إلي بالبريد الإلكتروني ، على النحو المفصل في سياسة خصوصية لـneuvoo . يجوز لي سحب موافقتي أو إلغاء الاشتراك في أي وقت.
    استمر
    استمارة الطلب