Détails de l'annonce
Poste proposé : Data Analyst, Marketing Analytics and Insights
We’re seeking an experienced Data Analyst to join our Analytics and Insights team immediately. Within this role, you will be responsible for providing exceptional reporting and insights to internal teams.
Acting as a trusted support for clients and stakeholders, you will report to the Manager of Analytics and Insights and perform an assortment of strategic analytical tasks for existing client accounts.
You will gain experience in performance campaigns and brand-building objectives for both current and new clients across multiple digital channels, including programmatic display, search, social and various content integration programs.
Types of analyses and reporting you will work on includes campaign recaps, qualitative, quantitative, strategic alignment, creative analysis and audience analysis.
Handle collection and analysis of data to generate insights for research purposes
Compile client-ready presentations that provide various data, insights and visuals
Provide prompt and thorough reporting abilities, comparing KPI performances to benchmarks / goals
Build interactive dashboard visualizations based on client KPIs in collaboration with our Platform Solutions and Ad Ops teams (Datorama)
Provide optimizations based on data analysis / trends, including input on A / B Testing scenarios using statistical significance
Contextualize patterns, trends as objective analysis observed from campaign data
Profil recherché pour le poste : Data Analyst, Marketing Analytics and Insights
Minimum 2 years of experience working with programmatic data (ideally within the following DSPs : The Trade Desk, DV360, or MediaMath)
Minimum 2 years of experience in data visualization / BI tools, such as Tableau and PowerBI
Experience with Google Analytics / GA4
Our Ideal Candidate
Experienced with dashboard creation in Datorama or Domo
Ability to write calculated fields and parameters, as well as level-of-details (LOD) expressions
Knowledge of statistical concepts (Frequency Distribution, Hypothesis Testing, Regression) with acute ability to translate data into insights
Hands-on experience in ETL, data aggregation and validation in data warehouse using query language (SQL)
Experience with RedShift or BigQuery
Nice to Have
Experience with Python
Has leveraged syndicated resources (e.g. MRI, Simmons, eMarketer); social listening tools (e.g. Sprout Social) and search queries (e.g. Google AdWords)
Competency within consumer journey, digital attribution, and how digital measurement enables end-to-end observation towards conversion
Critères de l'annonce pour le poste : Data Analyst, Marketing Analytics and Insights Métier : Informatique, nouvelles technologies Secteur d activité : Informatique, SSII, InternetMarketing, communication, médias