Objectives : The Media Account Manager will assist in driving awareness, excitement and revenue for the assigned casual dining concepts through digital media programs select social media platforms, email, text messaging (SMS), online advertising, in-
store videos and more. The incumbent will work closely with local bloggers and influencers, managing the relationship from locating the potential candidates, through to creating adverts in Adobe Creative Suite quickly as and when the business requires.
Main responsibilities :
Identify opportunities in new social media channels to achieve business goals
Manage paid search, display and retargeting campaigns
Research and identification of targeted keywords for use in paid campaigns
Complete all daily administrative tasks and tracking of expenses
Collect digital content from brands / suppliers in order to prepare in-store videos for campaigns
Execute text message marketing campaigns and promotions
Liaise with the operations team and leverage insights to develop monthly content plans in accordance with monthly campaigns
Manage the day-to-day audience engagement and response, representing the organization in a professional manner
Develop and implement social media strategies to continuously grow the brand social media following
Execute promotional campaigns to continuously grow email database
Assist with the development and preparation of content for the website newsletter, blog and other digital assets
Execute all email campaigns including weekly e-newsletter and special offers / sale
Preparation of monthly reports on all social media platforms
Determine key metrics and insights, providing recommendations for changes or action of the operations team if required
Reporting to : General Manager
Skills and Qualifications
Specialist knowledge :
Social Community Management
Google Adwords, Google Analytics and Double Click for Publisher experience
Communication (Verbal, Written)
Computer and Software Literacy
Soft Skills and Personality traits :
Planning and Organizing
Language Fluency : Arabic fluency is essential for this role
marketing, communication or related fields
Company Industry : Other Wholesale
Requirements : Employer (Private Sector)
Job Role : Marketing and PR
Employment Status : Full time
Employment Type : Employee
Career Level : Mid Career
Years of Experience : Min : 4
Gender : Female
Degree : Bachelor's degree
Al Mana is one of the largest and most diversified groups in the region, operating with over 55 brands under the umbrella across 8 countries, employing over 3,500 personnel and growing.
Operating within a multiplicity of industries ranging from retail, automotive distribution and services, real estate and investments, F&B, engineering, technology, media and entertainment.
The Group covers most areas of retail including luxury goods, beauty, fashion, home interiors, watches and jewellery. Al Mana operates over 300 outlets and represents some of the largest, renowned and most successful brands in the world.
The group is owned and operated by Hisham Saleh Al Mana, Kamal Saleh Al Mana and Wissam Saleh Al Mana, sons of the late Saleh Al Hamad Al Mana, in their capacity as Managing Directors.