Commercial Analysts spend much oftheir time closely analyzing sales figures for product lines. Theyreview records from previous years and quarters and compare them tocurrent figures, looking for patterns or discrepancies.
Forexample, they look to see if a product sells better at a certaintime of year, or maybe sales are falling drastically in aparticular city.
When the Commercial Analystfinds profit margins that are lower than they should be, they workout ways to improve sales.
Commercial Analysts use detailedeconomic and mathematical models to predict the outcomes of changesin the business model to sales.
They might try and see if a lowerprice will lead to more sales, or if a refined supply chain willlower company costs.
Once the CommercialAnalyst has identified changes to policy or strategy, they compiletheir data and findings into reports and presentations that willhelp executives understand the findings and make better businessdecisions.
Often, this involves creating graphs, charts and othervisualizations.
To fully understand thebusiness environment, Commercial Analysts must carefully scrutinizethe performance of competitors and the product market.
This willprovide them with a better picture of the business environment, andhelp them understand the reasons behind the success or failure of aparticular product or marketing strategy, or the potentials for afuture strategy.