Mall Of Qatar
منذ 18 ساعات

In the role of Digital Marketing Officer working in MOQ you will be part of the Marketing Department team coordinating, planning and co-

managing various digital and social media channels and / or activities led by the Digital division. You are expected to have command of best practices in digital and social media marketing and to possess profound knowledge of both English and Arabic in order to assist in the delivery of the online marketing strategy through executing digital and social (including email) marketing campaigns and design, maintain and supply content for the organisation's website, mobile app, and social media.

You enjoy being creative and understand how to both build and convert a digital audience as well as having good organizational skills in order to implement an editorial calendar and handle time-sensitive projects.

This position reports to the Digital Marketing and Communications Manager and works closely with the Marketing team.

Key Responsibilities :

  • Execute digital marketing campaigns for online channels like website, app, email and social media like Facebook, Instagram, and Twitter
  • Devise, collect, edit and post content for various digital platforms including blog posts and in-mall screens
  • Assist manager in delivering e-communications like e-newsletters and text campaigns
  • Develop market research surveys
  • Document and prepare comprehensive post campaign analysis
  • Use data from web tracking tools like google analytics to check effectiveness of campaigns
  • Help coordinate and manage day to day relationships with MOQ partners and agencies
  • Assist with preparing budgets and provide periodic progress reports to manager for each project / campaign
  • Maintain content updates and advertising data of all channels
  • Control CRM and databases and customer submitted forms
  • Fix any errors or bugs in online content
  • Maintain presence and personalize engagement with all fans and followers using the company’s tone of voice
  • Monitor all social media discussions about the company and its competitors
  • Respond to enquiries and comments promptly and professionally at all times
  • Produce real-time content on ground during events and activities
  • Suggest new content or ways to engage social networks based on analysis of data to grow and reach targets
  • Raise concerns or negative comments immediately to digital manager
  • Assist with preparing content and delivering campaigns
  • Research competitors’ activity on social media and share with managers
  • Be on top of social media platforms changes and implement them efficiently
  • Keep up-to-date with the latest digital and industry trends
  • Qualifications & Skills

  • Degree in Marketing, Digital Marketing, Advertising, or Communications
  • Experience of between 2-4 years in digital communications and marketing, social media, content creation
  • Experience or a qualification in graphic design can be helpful
  • Proficiency in using digital software like content management systems, google analytics, CRM, Hubspot and Hootsuite
  • Proficiency in email marketing, marketing automation, web analytics
  • Strong knowledge of search engine optimization and advanced Word and PowerPoint skills
  • Excellent written and spoken communications skills in English and Arabic
  • Good at handling time-sensitive projects and working to deadlines
  • Love working with digital technologies and trends
  • Attention to detail
  • Social Customer Service skills
  • Sound analytical skills
  • Strong people skills both online and offline
  • Photography Skills
  • A working knowledge of the blogging ecosystem relevant to the industry
  • Good business sense and budget awareness
  • Show confidence in your own ideas
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