Head of CRM- Retail Banking
GulfBankers
(, Qatar)
منذ 11 يوم
  • Work closely with the sales and marketing to provide guidance on how to maximize current and prospective relationships through the use of the CRM.
  • Ensure the CRM provides an effective sales funnel and efficient sales process.
  • Plan, manage and deliver multi-channel, digital CRM marketing campaigns.
  • Ensure the CRM is customer focused and working to maximize its effectiveness for sales and distribution.
  • Segment the CRM to enable tailored and relevant marketing messages to customers.
  • Analysis of the current CRM and ensuring its fit for purpose and the goals of the organisation.
  • Define requirements for effective use of the CRM and its infrastructure.
  • Making sure the CRM is customer focused and working to maximize its effectiveness for sales and distribution.
  • Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.
  • Planning, managing and delivering multi-channel, digital CRM marketing campaigns.
  • Segmenting of the CRM to enable tailored and relevant marketing messages to customers.
  • Ensure return on investment through KPIs and performance metrics.
  • Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business.
  • Requirements :

  • 10 + years of work experience.
  • Previous experience in similar Head of CRM role.
  • Excellent technical knowledge of CRM and analytical systems.
  • Excellent understanding of CRM principles in a B2C environment.
  • Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.
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