Develop and manage a roadmap fortesting digital products, messaging, and functionalities onqatarairways.com and the mobile app, in line with key businessobjectives.
Set standards and processes forexperimentation on the web and mobile apps.
Understand the triggers and value-driving behaviors tomove customers through the engagement funnel.
Create personalized journeys for targeted segments,ensuring touchpoints are as relevant as possible.
Leverage site and audience data to draw insights, develophypotheses and proactively recommend testingopportunities.
Gather user research throughuser testing activities for prototypes and user studies incollaboration with agencies and other stakeholders.
Create test plans, success metrics, and audience rules toensure the efficient execution and reporting of tests.
Partner with business leads, IT and designers to ensureproper development of tests in line with the test plan throughAdobe Target.
Analyze test performance throughAdobe Analytics and Adobe Target, and deliver data-driven,actionable recommendations in line with business goals to optimizethe user experience.
Document outcomes, reportprogress and communicate results and recommendations to keystakeholders on a regular basis.
Managemultiple and concurrent test projects, ensuring optimal deliverytimes within schedule and scope.
Define andimplement a data driven process for proposing, prioritizing, andscheduling experiments.
Perform otherdepartment duties related to his / her position as directed by theHead of the Department.