Testing Manager
Qatar Airways
Qatar,Doha,Doha
منذ 19 ساعات
source : drjobs.ae
  • Develop and manage a roadmap fortesting digital products, messaging, and functionalities onqatarairways.com and the mobile app, in line with key businessobjectives.
  • Set standards and processes forexperimentation on the web and mobile apps.
  • Understand the triggers and value-driving behaviors tomove customers through the engagement funnel.
  • Create personalized journeys for targeted segments,ensuring touchpoints are as relevant as possible.
  • Leverage site and audience data to draw insights, develophypotheses and proactively recommend testingopportunities.
  • Gather user research throughuser testing activities for prototypes and user studies incollaboration with agencies and other stakeholders.
  • Create test plans, success metrics, and audience rules toensure the efficient execution and reporting of tests.
  • Partner with business leads, IT and designers to ensureproper development of tests in line with the test plan throughAdobe Target.
  • Analyze test performance throughAdobe Analytics and Adobe Target, and deliver data-driven,actionable recommendations in line with business goals to optimizethe user experience.
  • Document outcomes, reportprogress and communicate results and recommendations to keystakeholders on a regular basis.
  • Managemultiple and concurrent test projects, ensuring optimal deliverytimes within schedule and scope.
  • Define andimplement a data driven process for proposing, prioritizing, andscheduling experiments.
  • Perform otherdepartment duties related to his / her position as directed by theHead of the Department.
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