Developing a pricing strategythat maximizes profits and market share but considers customersatisfaction.
Supporting sales and leadgeneration efforts.
Creating promotions withadvertising managers.
Understanding anddeveloping budgets, including expenditures, research anddevelopment appropriations, return-on-investment and profit-lossprojections.
Compiling lists describing ourorganization's offerings.
Developingand managing advertising campaigns.
Organizingcompany conferences, trade shows, and major events.
Building brand awareness and positioning.
Evaluating and maintaining a marketingstrategy.
Directing, planning and coordinatingmarketing efforts.
Communicating the marketingplan.
Developing each marketing campaign fromstart to finish.
Researching demand for theorganization's products and services.
Handlingsocial media, public relation efforts, and contentmarketing.