Marketing and Communications Executive
Hilton
Doha, Doha
منذ 1 يوم

Job Summary

A Marketing and Communications Executive plays an important rolein assisting the Line Manager in achieving key objectives in line with theannual marketing and Communications plan, current initiatives and relevantactivities.

The marketing and Communications team performs an integral role inbringing together all function areas to ensure commercial targets areheightened.

The executive role involves managing individual projects relatingto marketing, media relations and internal communications and performingday-

to-day administrative duties.

As Marketing Public Relations Communications, you will beresponsible for the results of the marketing plan and activities used by thehotel to increase brand awareness, communicate promotions to all relevanttarget markets and address hotel business needs.

Specifically, you will performthe following tasks to the highest standards :

Business Function

  • Coordinate andassist with delivering all agreed marketing and communications strategies andmonitor on-going campaigns performance and reporting as directed by the LineManager
  • Support theLine Manager by developing and implementing promotional activity, collateraland in-house merchandising as well as maintaining the hotels' media library toinclude video, film and press coverage archives
  • Promote thehotels' marketing activities to the media covering all food and beverage, roomsand event promotions
  • Support allinternal communication activities including, but not limited to, regional andarea updates, press release writing, newsletters and drafting speeches forcompany executives and assisting with senior management interviews with relevantpreparation material
  • Promote andsupport all marketing and communications activities including special events,sponsorship opportunities, merchandising campaigns, exhibitions and propertyinspections
  • Support thedepartment with media relations involving tracking social media, updating presskits, archiving news releases and press coverage, maintaining media databases,coordinating interviews, and ensuring relevant administrative duties arecompleted in advance of media visits
  • Organise andmanage familiarisation trips for media professionals and entertain local mediawhere appropriate
  • Assist withand, where required, lead on-site photos shoots and hotel filming whilstensuring all relevant administration approvals are completed and confirmed
  • Monitor andsupport Line Manager on all social media activity for the hotels whilstsupporting departmental initiatives
  • Be a brandchampion for the hotels ensuring all collateral conforms to agreed brand standards,using the right tone and voice compliant with corporate guidelines
  • Support andidentify opportunities along with the Line Manager to grow and develop loyaltymarketing activities with Hilton Honors and other booker incentive schemes
  • Execute andimplement appropriate use of marketing and PR content, creative resources,translation and photography while optimising an effective online presence inline with regional strategy
  • Respond tocustomer postings as appropriate tackling any complaints and issues
  • Managing Execution

  • Support theLine Manager in executing effective content management across all availablechannels, including hotel websites, OTAs, social media, mobile marketing andpartnership programs
  • Develop monthly / quarterly reports on activities highlighting results and next steps
  • Develop,maintain and grow the hotels' databases to promote all hotel disciplinesincluding targeted Hilton Honors campaigns
  • Be mindful andattentive of local news or stories affecting hotel business and inform linemanagement swiftly and effectively on information which could impact thereputation of the hotels.
  • Activelyrespond to requests for information about the hotels
  • Assist indeveloping reports on specific marketing and PR initiatives and promotions
  • Assist inreviewing third party website content, ensuring standards are met andinformation is accurate, creative and current
  • Execute andreport on competitive analysis on hotel, food and beverage and eCommercemarketing activities and maximise compatibility with public relations efforts
  • Ensure hotelshave appropriate marketing and PR archives and content including up to datemedia lists, press kits, collateral, photo and video library, newsletters,brochures, desktop publishing and all matters relating to marketing and PR
  • Support andassist management in marketing and PR projects including resources with budgetimplications
  • Support allcommunications connected with hotel crisis and issues set out by the LineManager
  • Achieve agreedperformance goals and objectives of role set out by Line Manager and completeany reasonable task given from the Line Manager in a responsible and productivemanner
  • Developing Talent

  • The executiverole focuses more on self-development as opposed to developing team members
  • Building Relationships

  • Establish and maintaineffective rapport and open communication with all hotel disciplines
  • Develop strong workingrelationships with various levels of Hilton's personnel including hotel andregional teams and comply to Hilton core values
  • Develop and manageworking relationships with key members of the creative and media agencies
  • Work effectively withinthe cluster marketing and PR team as well as supporting all hotel departmentsincluding regional levels on marketing and PR campaigns
  • Support the LineManager to develop and maintain effective working relationships with allexternal customers to include key members of the media, communityorganisations, local and municipality government officials, local industryorganisations as well as suppliers and agencies.
  • Excel at being aneffective team player in all aspects of the role
  • What are we looking for?

    A Marketing and Communications Executive serving Hilton brandsis always working on behalf of our Guests and working with other Team Members.

    To successfully fill this role, you should maintain the attitude, behaviors,skills, and values that follow :

  • PreviousMarketing and / or Press Relations experience in a similar environment
  • Excellentwritten and verbal communication skills in English, Arabic is preferred.
  • Stronganalytical skills to understand key business indicators and competitive trendsand develop approaches to these challenges
  • Ability to workunder pressure at all times
  • Educated toCollege level or equivalent work experience
  • Demonstratesability to interact effectively with various levels of management
  • Provenexperience of working to and understanding key marketing and communicationsdisciplines, plans and strategies
  • Proficiency inMicrosoft Office applications, budget management and project and timemanagement
  • Demonstrates anunderstanding of commercial awareness, able to adapt to changing prioritieswith key judgement and decision making skills
  • Exhibitsprevious experience of written work in a communications role
  • Able tointeract effectively, create solutions, influence others and work diplomaticallywith a wide range of individuals
  • Professionalapproach, clean and well-groomed at all times
  • Friendlydemeanour, positive and enthusiastic attitude with strong customer focus andability to work independently
  • Honesty,integrity, passion for hard work and achieving results and successful outcomes
  • Demonstratedself-starter, with excellent attention to detail
  • Creativelyminded and has a desire to work in marketing and / or communications for thehospitality industry
  • Enjoys workingcollaboratively and is a key team player with a can do attitude and thriveson a challenge
  • Goodunderstanding of Hilton, its core values and management structure
  • It would be advantageous in this position for you to demonstratethe following capabilities and distinctions :

  • Previousexperience of working in a marketing and PR role for the hospitality industry
  • Able to speakArabic
  • Qualificationsor courses relating to creative, descriptive or effective writing
  • Experience ofworking with media and design agencies
  • Educated toCollege level with previous marketing and PR experience
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