Head of Brand, Comms & Customer Insights
External Job Pull
منذ 4 ساعات
source : drjobs.ae

Our Brand and Marketing teams are on a mission. Theirgoal is to win over the hearts and minds of our customers. They dothis by getting customers to fall in love with our brand and whatwe stand for.

Oh, and demonstrating the benefits of Vodafoneproducts and services of course. It’s our branding and marketingteams that communicate how we’re different from the rest of themarket place.

The exception to the rule. Naturally, maintaining ourposition as a top brand is a core ambition of ours - we’d like youto help us continue to achieve this.

We’ve sourced the besttalent from the marketing and branding world to lead the way indefining our market strategy, proposition design and commercialdevelopment.

These teams deliver marketing and branding campaignsthat are aimed at both our consumer and business customers. If you were born to be in branding or considering yourself a masterof all things marketing, then we’d love you to join us.

Put yourtalent to good use and find smart ways to impact customerperception by using new digital technology to provide offers andservices that are relevant and attractive.

You willparticipate in product and brand differentiation by building themost admired brand in Qatar through defining and executing thestrategy for our Brand and Communication, aligned with thestrategic product roadmap of Vodafone Qatar.

You will lead anddevelop the team to deliver brand aligned communications usingAdvertising, Events, Sponsorships, Campaigns, and Promotions.

You’ll be the organizational leader for all customer research / insights related matters including Brand and NPS tracking studies.

Developing and managing the strategic direction forcommunications and delivering a communication roadmap as part ofthe integrated marketing plan will be key, as well as managing theexternal advertisment agency and excecuting campaigns according tothe CVM plan.

You will pursue innovative media opportunitiesacross OOH, In-Mall, Print, Digital and other new media buildingpersonal relationships with the key players in Qatari market.

Builda strong sponsorship and events portfolio and execute sponsorshipsand events leveraging external agencies and partners.

Management of monthly customer satisfaction tracking as well asbrand health and communication tracking will play an essential partof your role.

Drawing conclusions and recommendation based on thetracking results as well as facilitating workshops for follow upaction planning.

Brand and satisfaction KPIs target setting andperformance tracking, in addition to running both qualitative andquantitative research projects.

Moreover you will developthe Mass Communication Strategy, build a communication matrixacross the different direct and in-direct sales channels and workwith the Geo-Marketing team and leverage all customer insights todevelop optimal mass communication mix.

Sound like thecorporate function you’d like to be part of? Get on boardtoday!

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