You will be responsible for building, engaging and proactively managing a social community through all key channels including Facebook, Instagram and Twitter.
You will generate monthly competitive reviews, insight generation from social conversations within the community and work alongside the Data Analyst to deliver monthly reports which communicate the observations and learnings and which you will be responsible for presenting to the client each month.
Key responsibilities :
Write, co-ordinate and moderate the teams’ social media sites
Create high quality content across social channels to inform, engage and delight
Monitor social channels and relevant news channels to spark meaningful conversations.
Publishing and maintaining monthly content calendars, including writing status updates, posting relevant content in accordance with Content Calendars.
Plan content in advance and develop engaging themes and ideas.
Explore new ways to connect with our client’s community e.g. live Q&As, polls, competitions etc.
Measure and monitor communication channels and pull out key learnings and share with the team.
Support the wider marketing team, ensuring community-building activity is aligned to vision.
Utilizing social listening tools to generate insights. Summarize insights and conversations to create.
actionable, client-facing reports that lead to optimization.
Moderating user generated comments and posts in a quick and timely manner (fixed SLAs)
Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.
Enforce the social media guidelines as defined by the brand.
Escalate user generated content, where appropriate, to internal and client stakeholders.
Engaging with Media Buying agency to help plan and oversee social ad campaigns, search campaigns.
Attending and posting from live events
Experience Desired :
At least 2 to 4 years’ experience managing an online community of significant size and complexity in a B2C environment
Experience with different community and social media platforms in a community management role.
Experience with content planning and scheduling with multiple stakeholders.
Excellent working knowledge and understanding of all social media management platforms including Chatbot Apps
You will ideally be a great writer yourself, producing the right words, with the right tone, in the right forms and formats independently as well as collaborating with others.
It will also be important that you have experience in the appropriate tools to identify influencers, hot topics and angles to engage new audiences
You will understand the principles of keyword optimization, be comfortable analysing post performance
and understand how this drives audiences to our website
Written skills : English and Arabic
Personal skills :
A strong understanding of social media trends, digital marketing and best practices, integration across owned, earned and paid social programs, customer insights, industry trends and current / emerging platforms.
Past working involvement within the world of automotive or premium / luxury brands
Education : Bachelor’s Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, and / or related fields.
Experience : 2 to 4 years in managing social media platforms or communities for brands.