You will join the central Forward program team who works across multiple locations, while working closely and collaborating with colleagues in the Communications and Marketing teams globally.
You will lead Forward’s digital and social media growth by driving and delivering on the KPIs of its Marketing & Communications strategy.
The primary objective is meeting the target number and quality of learner enrolments in our different markets. The secondary objective include awareness building and community engagement.
You will manage external agencies and partners involved in Forward and drive internal communications efforts in collaborations with McKinsey communication leads in relevant offices.
Forward is McKinsey & Company’s flagship Social Responsibility initiative that has recently been launched across Africa, the Middle East, Turkey, Pakistan & Azerbaijan.
Forward is a free tech enabled platform for professional development. It equips young professionals with 1 5 years of experience with the practical must-have skills to thrive in the future of work.
Participants get exposure to a broad set of capabilities such as problem solving, digital and analytical skills, and social and emotional intelligence.
More than 90,000 young professionals from 65+ countries have enrolled in Forward so far and the aspiration is to grow exponentially to hundreds of thousand over the next 2 years.
You will develop and execute a comprehensive marketing strategy tapping into and optimizing efforts across a variety of channels and tactics required to meet the Forward program objectives.
You will plan for and manage the Forward digital marketing campaigns across various geographies - including web, SEO, SEM, email marketing, social media, influencer activations, display advertising and others.
You will also set the strategy and manage the agencies executing the campaigns or where relevant execute the campaigns internally.
You will lead regular brainstorming and strategizing sessions to come up with creative growth strategies for different markets and put them in action.
You will drive effective ROI measurement, report on the performance of all marketing strategies and extract relevant insights.
You will also manage the marketing budget and make decisions on optimizing budget across various strategies and markets.
You will be responsible for maintaining Forward’s digital presence, working with colleagues around the world to produce and promote engaging website, media and social media content.
You will manage and regularly reach out to a relevant database of organizations, learners, alumni, and key opinion leaders.
You will grow this database and maintain up to date outreach toolkits, emails, and other collateral.
Hands-on experience managing multiple agencies