The Brand Analyst will perform marketing / brand analyses for DB including but not limited to product / service analysis, competitive analysis etc.
in close coordination with the respective internal / external stakeholders to optimize overall customer experience. The incumbent will be responsible for analyzing the performance of assigned categories of products / services and, for identifying opportunities and driving plans for improvement of overall customer experience for increased market share / growth and conversions.
The incumbent will be responsible for understanding customer behavior, and in gathering / analyzing DB brand related data for formulation of strategic plans / initiatives.
Detailed Roles and Responsibilities
Analyze various aspects of DB as a brand, including but not limited to brand personality, positioning, performance vs.
targets, dependability and partnerships.
Perform advanced multifarious analysis work using advanced statistical software’s.
Interpret and apply analytics to develop strategic recommendations on brand development, brand positioning / evaluation, and consumer segmentation.
Contribute towards the formulation and execution of performance improvement plans by formulating insights / recommendations for assigned brand categories / branding initiatives.
Analyze customer behavior and recommend modifications to the branding strategies in line with the customer expectations.
Be the subject matter expert for assigned categories of products / services.
Contribute towards execution of major organization-wide brand analytics strategies to meet key performance indicators.
Consult with the Social Media Specialists on analysis of all assigned elements of the digital platforms based on SEO metrics and customer experience best practices.
Update the Marketing & Business Development and Product teams on industry standards, customer and competitive insights, and suggest improvements to enhance sales, traffic and conversion.
Work with cross-functional teams across product management, business development & marketing and external Data Measurement agencies to capitalize on brand analytics capabilities.
Work closely with the Chief Branding Officer in sharing analytic brand insights in the formulation of bank-wide brand and advertising strategy.
Define relative brand strengths and weaknesses to support formulation of strategies to improve the brand equity among key customers.
Perform research on DB brand portfolio, customers and competitors to comprehend the internal and external environment of the brand
Provide research and analytic support for the internal stakeholders, including but not limited to overall brand performance, market research & sizing, field audits, benchmarking and best practices.
Contribute towards and support in the new business development efforts of DB through marketing / brand analyses based on environmental constraints, periodic forecasts and turnover estimates.
Perform dashboard reporting, customer insights and areas of opportunities and threats for management review / action.
Provide analytics support in defining CRM for the brand and train relevant internal teams on its usage, as and when required.
Report on ROI, against the specific branding objectives set.
Responsible for developing a cohesive and integrated branding architecture across the bank.
Responsible for the brand guidelines management across the bank with key stakeholders.
Responsible for monitoring the brand share of voice with digital agency.
Responsible for managing the NPS and RSI KPI’s across the bank.
Promptly respond to the escalated queries raised by the respective stakeholders.
Adhere to / follow audit, compliance and procedural control measures set by the management.
Maintain highest standards of confidentiality, professional conduct, ethics and integrity in the provision of services in the section.
University graduate with a degree in Marketing, Business, Communications or Journalism any other related discipline.
Master’s degree in Management any other related discipline will be an added advantage.
05-07 years of experience in marketing / branding or product management or related field.
Experience in marketing analytics, return on investment / financial modeling and statistical analysis.
Strong experience in market research experience
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