The incumbent will be responsible for theoverall analytics process that delivers information, insight andrecommendations that measure and optimize marketing communications.
This position will provide leadership and execution in the analysisof all media and marketing communications including; datacollection, developing tools and techniques for performancetracking and measurement, definition and reporting of keyperformance indicators, providing quantifiable recommendations formarketing advertising campaigns and content optimization.
Key tothis role is the ability to provide data-driven insights, whichresult in specific action plans and quantifiable businessimprovement
Implement the desired budgets to facilitate the deliveryand execution of the Group Communications strategy pertaining toCorporate Branding and Advertising.
Provide inputs in the creation of KeyPerformance Indicators (KPIs) for performance monitoring andquality measurement purposes for the Advertising and media functionand assist in monitoring their achievement on periodicbasis.
Maintain regularcontact with the advertising agency and business heads, officersand leaders to ensure full integration and fit of AdvertisingCommunication goals and objectives with Business goals andobjectives.